Key Responsibilities

Brand Management

- Assist in developing and implementing annual marketing and brand plans.
- Support brand positioning and ensure consistent communication across all channels.
- Monitor brand performance, market share, and sales trends.
- Coordinate packaging updates, promotional activities, and product enhancements.

Marketing Campaigns

- Plan, execute, and monitor ATL, BTL, and digital marketing campaigns.
- Work closely with creative agencies, media partners, and vendors.
- Track campaign effectiveness and prepare performance reports.
- Manage promotional calendars and consumer engagement initiatives.

Market Research & Consumer Insights

- Conduct market research to identify consumer trends, competitor activities, and growth opportunities.
- Analyze consumer behavior and provide actionable recommendations.
- Support pricing, product development, and portfolio optimization decisions.

Product Launch & Innovation

- Assist in new product development and launch activities.
- Coordinate with R & D, Sales, Supply Chain, and Production teams to ensure successful
product rollouts.
- Develop launch plans, marketing materials, and sales support tools.

Sales & Trade Marketing Support

- Collaborate with the Sales team to develop trade promotions and activation programs.
- Support distributor and retailer marketing initiatives.
- Monitor trade promotion effectiveness and ROI.

Budget Management

- Assist in managing marketing budgets and tracking expenditures.
- Ensure marketing activities are delivered within approved budgets.
- Support vendor negotiations and procurement processes.

Reporting & Analytics





- Prepare monthly marketing performance reports.
- Analyze sales data, campaign metrics, and market intelligence.
- Present insights and recommendations to management.

Qualifications

Education

- Bachelor s degree in Marketing, Business Administration, Management, or a related field.
- MBA in Marketing is highly preferred.

Experience

- 3 5 years of marketing experience, preferably within the FMCG industry.
- Experience in brand management, product marketing, or trade marketing is highly desirable.

Required Skills & Competencies

- Solid understanding of FMCG market dynamics and consumer behavior.
- Brand management and product marketing expertise.
- Digital marketing and social media knowledge.
- Data analysis and reporting skills.
- Excellent communication and presentation abilities.
- Strong project management and organizational skills.
- Ability to manage multiple projects simultaneously.
- Proficiency in Microsoft Excel, PowerPoint, and marketing analytics tools.
- Creative thinking with strong problem-solving capabilities.
- Team player with excellent stakeholder management skills.

Key Performance Indicators (KPIs)

- Brand growth and market share improvement.
- Marketing campaign effectiveness and ROI.
- Sales growth of assigned product categories.
- Successful execution of product launches.
- Consumer engagement and brand awareness metrics.
- Budget adherence and cost optimization.
- Trade promotion performance.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Assistant Marketing Manager (Delhi)
🏢 AJANTA SOYA
📍 Delhi