Job Description:

Key Responsibilities:

Demand Generation & Revenue Growth

- Plan, execute, and optimize integrated digital marketing campaigns across:
website, SEO, SEM, email, social media, marketing automation, and display channels.

- Drive consistent SQL generation for assigned service verticals and collaborate closely with sales to improve lead quality, conversion, and deal closure.

- Design and manage full-funnel growth programs that move prospects from awareness to revenue.

Campaign & Funnel Optimization

- Build high-performing landing pages, offers, lead magnets, and nurture journeys in collaboration with content, design, and sales teams.

- Instrument conversion points and continuously optimize user funnels to improve conversion rates and pipeline velocity.

- Analyze end-to-end customer journeys across multiple channels and touchpoints to improve experience and ROI.

Performance Management & Analytics

- Measure and report campaign performance against business goals, including SQL volume, pipeline contribution, CAC, ROI, and channel efficiency.

- Identify trends and insights from data and optimize marketing investments accordingly.

Brand & Market Presence

- Build and maintain a strong, consistent brand presence across all digital channels and platforms.





- Drive strategic collaborations and partnerships to accelerate business growth.

- Evaluate emerging technologies and platforms and provide leadership on adoption where it creates measurable business advantage.

Leadership & Team Development

- Lead, mentor, and scale a team of digital marketing and lead generation executives to achieve monthly and quarterly growth targets.

- Create clear execution frameworks, performance benchmarks, and accountability structures.

Requirements -

- 5–9 years of experience in inbound marketing, growth marketing, or demand generation.

- Proven track record of driving SQLs and revenue growth in a B2B services environment.

- Strong expertise in SEO, paid media, email marketing, marketing automation, and CRO.

- Hands-on experience with tools such as HubSpot, GA4, Search Console, SEMrush, Ahrefs, or similar.

- Advanced analytical skills with ability to translate data into growth actions.

- Strong leadership, communication, and cross-functional collaboration skills.

Educational Qualifications:

Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field, with solid practical experience and proven results valued more than formal education.

📌 Demand Generation Manager (Gujarat)
🏢 Uplers
📍 Gujarat