Hiring Requirement Key Skills & Responsibilities:

- Liaise effectively with the Sales Team and Regional/State Heads.
- Plan and execute ATL & BTL marketing activities.
- Strong negotiation and stakeholder management skills.
- Sound understanding of ATL/BTL ROI and marketing effectiveness.
- Experience in budget planning and allocation.
- Strong data analysis and reporting capabilities.
- Manage retailer engagement programs, schemes, and RBP initiatives.
- Product-focused approach with regular market visits and execution monitoring.
- Ensure seamless implementation of marketing campaigns and on-ground activities.

- Delivering business/market share in collaboration with local Sales teams for the year/quarter/month.
- Devising, monitoring and reviewing all channel marketing activities that are channel /category/ SKU specific. All activities to be planned in sync with sales team & as guided by the head of channel marketing.
- Responsible for general trade business.
- Deploy the execution of BTL activations like in shop branding, POSMs, Indoor & outdoor visibility for Key Metro stores, drive ROI of the same.




- Design trade marketing trade schemes / promotions for all BU to gain market shares/ share in trade with positive ROIs, drive metro-based micromarketing opportunities.
- Tracking the numeric & weighted distribution. Roll out programs to gain weighted distribution / counter shelf via right programs in metros.
- Leveraging data analytics / analytics tools to drive productivity and efficiency of DSOs/distributors + higher ROIs on all programs
- Faster & more accurate decision making for bigger metro stores.
- Devise & execute appropriate promotions for alternate channels like up-to-date trade / CSD /CPC in metros.
- Track competition activities in the store and counter the same using innovative cost-effective strategies, mount share gain strategies / Local activations / promoter strategies to gain counter share.
- Initiate local level BTL elements / activities / programs / engagements as per market needs.
- Managing the ISP / RPL outlets, drive promoter incentive structures, drive Tertiary business.
- Drive salesmen capability end to end, drive DSO rewards and recognition programs.
- Drive and implement category playbook. Drive and leverage RBP and RPL program

📌 Channel Marketing Manager (Bihar)
🏢 Bajaj Electricals
📍 Bihar