Tamil Business Tribe is a fast-growing EdTech startup dedicated to empowering entrepreneurs, professionals, and business owners through high-impact learning programs. We're focused on scaling our digital education business and delivering measurable value to our learners through innovative marketing and growth strategies.

We are looking for a results-driven Performance Marketing Manager who thrives on scaling paid campaigns, maximizing ROAS, and driving revenue growth. This is an exciting opportunity to lead a talented marketing team and play a key role in growing our business beyond 1 Crore in monthly revenue.

Key Responsibilities

Plan, execute, and optimize high-performing paid advertising campaigns across Meta (Facebook & Instagram).

Drive course enrollments and revenue through performance-driven marketing funnels.

Scale campaigns while maintaining profitable acquisition costs and maximizing return on ad spend (ROAS).

Manage digital advertising campaigns for both Tamil Business Tribe and client accounts.

Monitor and improve key performance metrics including ROAS, CAC, CPL, CPA, CTR, and conversion rates.

Lead, mentor, and manage a team of six performance marketers to achieve business objectives.

Collaborate closely with creative, content, sales, and funnel teams to develop effective campaign strategies.

Analyze campaign performance, identify optimization opportunities, and implement data-driven improvements.





Prepare regular performance reports with actionable insights and recommendations.

Stay updated with the latest digital marketing trends, platform updates, and best practices.

Required Skills & Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field.

47+ years of hands-on experience in Performance Marketing.

Proven experience in scaling paid advertising campaigns with measurable revenue growth.

Strong expertise in Meta Ads Manager and campaign optimization.

Solid understanding of performance metrics such as ROAS, CAC, CPL, CPA, CTR, and conversion tracking.

Experience in the EdTech industry or a digital marketing agency is an added advantage.

Strong analytical thinking with excellent problem-solving and decision-making abilities.

Proven leadership experience with the ability to mentor and manage a team.

Excellent communication, collaboration, and stakeholder management skills.

Startup mindset with a high level of ownership, accountability, and execution excellence.

Candidates must possess their own laptop for work.

What We Offer

Competitive salary package of 9 LPA.

Opportunity to lead and build a high-performing marketing team.

Exposure to a rapidly growing EdTech startup with ambitious growth goals.

Performance-driven and cooperative work environment.

Opportunities for professional growth, learning, and career advancement.

A chance to make a significant impact on business growth and revenue.

📌 Performance Marketing Manager (Tamil Nadu)
🏢 Praveza Consultancy
📍 Tamil Nadu