Role & responsibilities:

- Own city GMV target and sell-through performance across ~450 outlets
- Run daily sales beats through Sales Executive team (~30 SEs)
- Drive replenishment orders - reorder cadence, velocity tracking, stock correction
- Enforce assortment discipline - outlet segmentation drives what goes where
- Execute brand activations as per Brand Activation Calendar and agreements
- Own ongoing in-store marketing activities - sampling, displays, promotions
- Coordinate merchandising and activation execution within the city
- Track and report sell-through velocity, reorder rates, and activation lift at store level
- Manage ~30 Sales Executives - hiring, daily task allocation, performance tracking
- Design and execute beat plans and coverage norms for the city
- Coordinate with BD Manager on store readiness and activation handoff




- Escalate non-compliant stores or underperforming SKUs

Preferred candidate profile:

- Graduate is mandatory; MBA is preferred.
- Mandatory experience in Contemporary Trade (MT) and/or Standalone Modern Trade (SAMT).
- Candidates with only General Trade (GT) experience will not be considered.
- Mandatory category experience in Food & Beverage.
- Experience in the Personal Care category is preferred.
- Proven experience managing field sales teams of approximately 20 Sales Executives.
- Open to candidates from both established and smaller FMCG companies with relevant experience.
- Exposure to Profit & Loss (P&L;) management is preferred.

📌 Area Sales Manager (Tamil Nadu)
🏢 Brandbridge Networks
📍 Tamil Nadu