SOCIAL MEDIA MANAGER

Key Responsibilities

- Own and manage all company social media channels end-to-end, including content planning, publishing, community management, and performance tracking
- Develop strategies aligned to brand and business objectives
- Plan and execute platform-specific campaigns, launches, and always-on content calendars
- Support influencer marketing initiatives: identification, onboarding, briefing, negotiation, execution, and reporting
- Collaborate with internal teams and external agencies/creators to ensure consistency of brand voice and quality
- Track, analyse, and report performance metrics; optimise content and spends based on insights

Experience & Skill Requirements

- 5 to 8 years of hands-on experience managing social media for consumer brands or social media/digital agencies
- Proven experience in influencer marketing across platforms such as Instagram, YouTube, and LinkedIn
- Strong understanding of social media algorithms, content formats, and best practices
- Experience managing budgets, timelines, and multiple stakeholders
- Data-driven mindset with solid analytical and presentation skills

📌 Social Media Executive (Tamil Nadu)
🏢 Casagrand
📍 Tamil Nadu