Key Responsibilities :

1. Training and Development

- Design, deliver, and continuously improve training programs for Ads& Campaigns , focusing on advanced product features, campaign optimization, and platform-specific strategies.
- Develop training modules that highlight the unique features and advantages of Ads
- Collaborate with subject matter experts to ensure accuracy, relevance, and alignment of training materials with industry best practices.

2. New Hire Management

- Lead onboarding and training for new hires, ensuring a smooth transition into the Ads ecosystem.
- Monitor and evaluate the performance of new hires during their initial training period, providing targeted coaching and support as needed.
- Develop retention strategies to improve engagement and reduce attrition among new hires.

3. Performance Improvement

- Analyze team performance data to identify quartile trends and skill gaps, creating customized training solutions to elevate performance.
- Implement advanced coaching techniques to improve individual and team metrics, including Quality Score, Return on Ad Spend (ROAS), and overall campaign effectiveness.
- Collaborate with quality and operations teams to align training initiatives with client expectations and KPIs.

4. Leadership and Mentorship

- Provide mentorship and guidance to trainers and team members, fostering a culture of continuous learning and growth.
- Lead by example in adopting Ads best practices, staying updated on industry trends, and maintaining a high standard of professionalism.

5. Soft Skills and Stakeholder Engagement

- Exhibit exceptional communication, interpersonal, and presentation skills to deliver impactful training sessions.
- Act as a liaison between training, operations, and client teams, ensuring alignment on training objectives and business priorities.
- Address and resolve challenges in a proactive, cooperative manner, maintaining a positive working environment.

6. Training Innovation

- Leverage technology and tools to enhance training delivery,



such as interactive e-learning platforms, simulations, and gamification.
- Regularly update training programs to reflect changes in Ads policies, features, and market trends.
- Foster creativity and engagement in training sessions to ensure high retention and application of learning.

Required Skills and Qualifications :

1. Technical and Domain Expertise

- Comprehensive understanding of Ads, including Search, Display, Shopping, YouTube, and App campaigns.
- Familiarity with other digital marketing platforms (e.g., Facebook Ads, LinkedIn Ads, Bing Ads) and their differentiators.
- Experience with campaign performance metrics, analytics tools (e.g., Analytics, Data Studio), and optimization techniques.

2. Training and Coaching Experience

- Minimum of 3-5 years of experience as a trainer or in a training leadership role, preferably within the digital marketing domain.
- Proven ability to manage end-to-end training processes, from content creation to delivery and performance tracking.
- Expertise in coaching for behavioral, technical, and performance improvements.

3. Leadership and Team Management

- Strong people management skills, with experience in mentoring and developing trainers or team members.
- Ability to lead cross-functional teams and drive collaboration to achieve shared goals.

4. Soft Skills

- Excellent communication, presentation, and storytelling skills.
- Strong problem-solving, critical thinking, and adaptability.
- High emotional intelligence and the ability to inspire and motivate others.

5. Other Essential Qualities

- Results-oriented with a focus on continuous improvement and achieving training objectives.
- Strong organizational and time-management skills, with the ability to prioritize and manage multiple projects simultaneously.
- Innovative mindset, always seeking new ways to enhance training programs and processes.

Qualification : -

Bachelor's Degree -

- Experience with campaign performance metrics, analytics tools (e.g., Google Analytics, Data Studio), and optimization techniques

📌 Assistant Manager - Process Training - Ads & Campaigns (Telangana)
🏢 WNS Holdings
📍 Telangana