- Campaign management: Create, launch, and optimize cross-channel marketing campaigns, including email, SMS, and push notifications.
- Automated customer journeys: Design, build, and manage automated customer journeys using tools like Journey Builder.
- Technical development: Develop and customize marketing automation processes, build HTML content blocks and templates, and write SQL queries for data segmentation.
- Data and integration: Develop data strategies, manage data segmentation, and integrate Marketing Cloud with other systems using APIs.
- Performance analysis: Monitor campaign performance, track key metrics and KPIs, and provide recommendations for optimization.
- Collaboration: Work with cross-functional teams like strategy, creative, and digital media to align marketing efforts with business goals.
- Problem-solving: Troubleshoot technical issues and provide support for the Marketing Cloud platform. Role & responsibilities