Role: Assistant Manager Lead Generation & Demand Generation

Function: Go-To-Market (GTM) – Lead Generation & Demand Generation

Experience: 4 to 7 years

Employment Type: Full time

Role Overview

This is a senior individual contributor role within the India-based Go-To-Market team of an AI-powered, cloud-native test automation SaaS platform trusted by global enterprises across banking, retail, and manufacturing. The incumbent will own and accelerate the top-of-funnel pipeline across enterprise SaaS markets in the US, UK, and India, executing end-to-end lead generation and demand generation programmes spanning outbound prospecting, ABM campaigns, and inbound lead nurturing. The role directly supports the Account Executive team by delivering a consistent flow of Sales Qualified Leads and contributes directly to revenue growth targets. Reporting to GTM leadership, this position offers significant cross-functional exposure to sales, marketing, and product strategy. The final designation — Assistant Manager, Deputy Manager, or Manager — will be determined by the candidate's years of experience and merit demonstrated through the selection process.

Key Responsibilities

- Design and execute high-volume multi-channel outbound campaigns across email, LinkedIn, and cold calls targeting enterprise accounts across the US, UK, and India.
- Identify and build targeted prospect lists aligned to defined Ideal Customer Profiles (ICPs) across technology, BFSI, retail, and manufacturing verticals.
- Qualify inbound MQLs and self-generated outbound leads; convert them into Sales Qualified Leads and pipeline-ready opportunities for Account Executives.
- Plan and execute integrated demand generation programmes including ABM, webinars, content syndication, and virtual events aligned to GTM strategy.
- Develop personalised, insight-led outreach messaging for technical and executive buyer personas including Engineering, QA, DevOps, and Product leadership.
- Maintain rigorous CRM hygiene in HubSpot — logging all activities, updating pipeline status, and ensuring accurate and timely data at all times.
- Track and optimise campaign performance across channels; deliver structured weekly reports on pipeline contribution, SQL conversion, and CPL to GTM leadership.
- Collaborate with Account Executives to align on target accounts, messaging frameworks, and structured lead handoff protocols.
- Partner with Marketing to refine ICP definitions, outreach sequences, and campaign content based on market feedback and outbound signals.
- Monitor the competitive landscape, industry trends, and buyer pain points in the software quality engineering space and feed insights to GTM and product teams.
- Support participation in events, webinars, and industry conferences to generate, qualify, and nurture enterprise leads.




- Build and present structured monthly pipeline and activity reports to GTM leadership, highlighting wins, gaps, and recommended course corrections.

Required Qualifications

- Bachelor's degree in Business Administration, Marketing, Technology, Engineering, or a closely related field is mandatory.
- MBA or Post-Graduate Diploma in Marketing or Sales Management is preferred.
- HubSpot Marketing or Sales Hub certification is an added advantage.

Required Experience

- 4 to 7 years of hands-on B2B lead generation, demand generation, or inside sales experience is required.
- Mandatory prior experience in SaaS or enterprise technology product companies; pure service industry backgrounds will not be considered.
- Demonstrated experience targeting enterprise or mid-market accounts in US, UK, or India markets from an India-based role.
- Proven and quantifiable track record of consistently meeting or exceeding pipeline generation and SQL conversion targets.
- Experience working alongside Account Executives, marketing teams, or revenue leadership in a structured GTM environment is strongly preferred.

Technical and Functional Skills

- HubSpot CRM: pipeline management, workflow automation, and reporting dashboards.
- LinkedIn Sales Navigator: prospect research, InMail outreach, and account mapping.
- Sales prospecting and data tools: Apollo, ZoomInfo, Lusha, or equivalent platforms.
- Sales engagement and sequencing platforms: Outreach, Salesloft, or similar tools.
- Account-Based Marketing (ABM) platforms, methodologies, and playbook execution.
- Email marketing, campaign management, and multi-touch outreach sequencing.
- Data analytics and performance reporting for demand generation metrics.
- Proficiency in Microsoft Office for reporting, presentations, and pipeline management.

Soft Skills and Behavioural Competencies

- Exceptional written and verbal communication — ability to craft concise, compelling, insight-led outreach for both technical and executive audiences.
- High degree of self-motivation, ownership, and a relentless results-driven accountability mindset.
- Resilience and persistence through long outbound cycles, objections, and repeated rejection.
- Strong analytical thinking — ability to diagnose pipeline performance gaps and course-correct independently.
- Cooperative cross-functional team player who aligns closely with sales, marketing, and product stakeholders.




- Adaptability and comfort operating in ambiguity within a high-growth, fast-paced startup environment.
- Strong prioritisation and time management skills to manage multiple campaigns, verticals, and personas simultaneously.

Preferred or Value-Added Qualifications

- Prior exposure to software quality engineering, test automation, DevOps, or cloud platform domains.
- Experience targeting BFSI, retail, F&B;, or manufacturing enterprise accounts is highly desirable.
- Familiarity with conversational selling frameworks and buyer-centric, persona-driven messaging.
- Experience with content syndication, paid digital demand generation, or programmatic ABM.
- Prior experience building a demand generation or lead generation function from scratch in a startup or early-stage GTM environment.

Professional Tenure and Background

The ideal candidate will have spent the core of their career in recognised SaaS companies, enterprise technology product firms, or high-growth B2B startups with a defined GTM motion. Candidates who have progressively grown from execution-focused roles — such as SDR or BDR — into demand generation strategy and campaign ownership will be viewed especially favourably. Prior cross-border experience in US and UK enterprise markets from an India-based GTM seat, along with demonstrated exposure to revenue leadership and Account Executive collaboration, constitutes the preferred professional pedigree for this role.

Compensation and Benefits

- Competitive fixed compensation benchmarked to market standards for demand generation roles at equivalent seniority and experience.
- Performance-linked variable incentive directly tied to pipeline generated, SQL conversion, and meeting targets.
- Health, wellness, and insurance benefits as per company policy.
- Structured learning and development support, including access to industry certification programmes and GTM tooling training.
- Clear and accelerated career progression pathway toward senior demand generation leadership, GTM strategy, or sales leadership roles.

Application Instructions

- Interested candidates who meet the minimum experience threshold of 4 years in B2B SaaS lead generation or demand generation are invited to apply.
- Submit your updated resume along with a brief note — no more than 5 lines — describing your single most significant pipeline generation achievement.
- Clearly mention the role title and your total years of relevant B2B SaaS experience in your application or cover note.
- Applications may be submitted directly via the channel or platform through which this opportunity was discovered.
- Only shortlisted candidates meeting the criteria will be contacted for further assessment within 7 to 10 working days of application.

📌 Lead Generation & Demand Generation - Assistant Manager (Karnataka)
🏢 Manav Sansadhan Vikas Salaahkar
📍 Karnataka