Role: Manager Lead Generation & Demand Generation

Function: Go-To-Market (GTM) Lead Generation & Demand Generation

Experience: 10 + years

Employment Type: Full-Time

Role Overview

This is a senior individual contributor role within the India-based Go-To-Market team of an AI-powered, cloud-native test automation SaaS platform trusted by global enterprises across banking, retail, and manufacturing. The incumbent will own and accelerate the top-of-funnel pipeline across enterprise SaaS markets in the US, UK, and India, executing end-to-end lead generation and demand generation programmes spanning outbound prospecting, ABM campaigns, and inbound lead nurturing. The role directly supports the Account Executive team by delivering a consistent flow of Sales Qualified Leads and contributes directly to revenue growth targets. Reporting to GTM leadership, this position offers significant cross-functional exposure to sales, marketing, and product strategy. The final designation Assistant Manager, Deputy Manager, or Manager will be determined by the candidate's years of experience and merit demonstrated through the selection process.

Key Responsibilities

- Design and execute high-volume multi-channel outbound campaigns across email, LinkedIn, and cold calls targeting enterprise accounts across the US, UK, and India.
- Identify and build targeted prospect lists aligned to defined Ideal Customer Profiles (ICPs) across technology, BFSI, retail, and manufacturing verticals.
- Qualify inbound MQLs and self-generated outbound leads; convert them into Sales Qualified Leads and pipeline-ready opportunities for Account Executives.
- Plan and execute integrated demand generation programmes including ABM, webinars, content syndication, and virtual events aligned to GTM strategy.
- Develop personalised, insight-led outreach messaging for technical and executive buyer personas including Engineering, QA, DevOps, and Product leadership.
- Maintain rigorous CRM hygiene in HubSpot — logging all activities, updating pipeline status, and ensuring accurate and timely data at all times.
- Track and optimise campaign performance across channels; deliver structured weekly reports on pipeline contribution, SQL conversion, and CPL to GTM leadership.
- Collaborate with Account Executives to align on target accounts, messaging frameworks, and structured lead handoff protocols.
- Partner with Marketing to refine ICP definitions, outreach sequences, and campaign content based on market feedback and outbound signals.
- Monitor the competitive landscape, industry trends, and buyer pain points in the software quality engineering space and feed insights to GTM and product teams.
- Support participation in events, webinars, and industry conferences to generate, qualify, and nurture enterprise leads.




- Build and present structured monthly pipeline and activity reports to GTM leadership, highlighting wins, gaps, and recommended course corrections.

Required Qualifications

- Bachelor's degree in Business Administration, Marketing, Technology, Engineering, or a closely related field is mandatory.
- MBA or Post-Graduate Diploma in Marketing or Sales Management is preferred.
- HubSpot Marketing or Sales Hub certification is an added advantage.

Required Experience

- 10 + years of hands-on B2B lead generation, demand generation, or inside sales experience is required.
- Mandatory prior experience in SaaS or enterprise technology product companies; pure service industry backgrounds will not be considered.
- Demonstrated experience targeting enterprise or mid-market accounts in US, UK, or India markets from an India-based role.
- Proven and quantifiable track record of consistently meeting or exceeding pipeline generation and SQL conversion targets.
- Experience working alongside Account Executives, marketing teams, or revenue leadership in a structured GTM workplace is strongly preferred.

Technical and Functional Skills

- HubSpot CRM: pipeline management, workflow automation, and reporting dashboards.
- LinkedIn Sales Navigator: prospect research, InMail outreach, and account mapping.
- Sales prospecting and data tools: Apollo, ZoomInfo, Lusha, or equivalent platforms.
- Sales engagement and sequencing platforms: Outreach, Salesloft, or similar tools.
- Account-Based Marketing (ABM) platforms, methodologies, and playbook execution.
- Email marketing, campaign management, and multi-touch outreach sequencing.
- Data analytics and performance reporting for demand generation metrics.
- Proficiency in Microsoft Office for reporting, presentations, and pipeline management.

Soft Skills and Behavioural Competencies

- Exceptional written and verbal communication — ability to craft concise, compelling, insight-led outreach for both technical and executive audiences.
- High degree of self-motivation, ownership, and a relentless results-driven accountability mindset.
- Resilience and persistence through long outbound cycles, objections, and repeated rejection.
- Strong analytical thinking — ability to diagnose pipeline performance gaps and course-correct independently.
- Collaborative cross-functional team player who aligns closely with sales, marketing, and product stakeholders.




- Adaptability and comfort operating in ambiguity within a high-growth, fast-paced startup environment.
- Strong prioritisation and time management skills to manage multiple campaigns, verticals, and personas simultaneously.

Preferred or Value-Added Qualifications

- Prior exposure to software quality engineering, test automation, DevOps, or cloud platform domains.
- Experience targeting BFSI, retail, F&B;, or manufacturing enterprise accounts is highly desirable.
- Familiarity with conversational selling frameworks and buyer-centric, persona-driven messaging.
- Experience with content syndication, paid digital demand generation, or programmatic ABM.
- Prior experience building a demand generation or lead generation function from scratch in a startup or early-stage GTM environment.

Professional Tenure and Background

The ideal candidate will have spent the core of their career in recognised SaaS companies, enterprise technology product firms, or high-growth B2B startups with a defined GTM motion. Candidates who have progressively grown from execution-focused roles — such as SDR or BDR — into demand generation strategy and campaign ownership will be viewed especially favourably. Prior cross-border experience in US and UK enterprise markets from an India-based GTM seat, along with demonstrated exposure to revenue leadership and Account Executive collaboration, constitutes the preferred professional pedigree for this role.

Compensation and Perks

- Competitive fixed compensation benchmarked to market standards for demand generation roles at equivalent seniority and experience.
- Performance-linked variable incentive directly tied to pipeline generated, SQL conversion, and meeting targets.
- Health, wellness, and insurance benefits as per company policy.
- Structured learning and development support, including access to industry certification programmes and GTM tooling training.
- Clear and accelerated career progression pathway toward senior demand generation leadership, GTM strategy, or sales leadership roles.

Application Instructions

- Interested candidates who meet the minimum experience threshold of 10 + years in B2B SaaS lead generation or demand generation are invited to apply.
- Submit your updated resume along with a brief note — no more than 5 lines — describing your single most significant pipeline generation achievement.
- Clearly mention the role title and your total years of relevant B2B SaaS experience in your application or cover note.
- Applications may be submitted directly via the channel or platform through which this opportunity was discovered.
- Only shortlisted candidates meeting the criteria will be contacted for further assessment within 7 to 10 working days of application.

📌 Lead Generation & Demand Generation - Manager (Karnataka)
🏢 Manav Sansadhan Vikas Salaahkar
📍 Karnataka