Position: Performance Marketing Manager
Location: Gurgaon(Work From Office
Industry: Consumer Services (Faith-Tech / Devotional)
Employment Type: Full-time

About VAMA

VAMA is Indias leading digital faith-tech platform, transforming how devotees connect with temples, rituals, and spiritual products online. As we grow our user base and partner network, we seek a high-caliber Performance Marketing Manager to elevate our paid acquisition and maximize user engagement through creative and data-driven campaigns.

Key Responsibilities

- Lead large-scale performance marketing campaigns with monthly budgets of 1 Cr+ and drive exponential user growth for VAMA’s mobile app and digital platforms.
- Strategize, execute, and optimize campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other emerging digital channels with a focus on devotional/spiritual user segments.
- Utilize Mobile Measurement Partners (MMPs) like AppsFlyer or Adjust to measure and optimize campaign attribution, ROAS, CPI, CAC, retention, and LTV.
- Design and test creative assets and funnel strategies uniquely tailored to devotional and spiritual audience preferences and festive/ritual-driven campaigns.
- Collaborate closely with content, product, and creative teams to develop culturally sensitive campaigns aligned with key festivals and devotional moments.
- Stay ahead of platform algorithm changes, industry trends,



and emerging tools to continually refine performance marketing tactics for maximum growth.
- Provide detailed, data-driven reports and insights to senior leadership for continuous campaign improvement and strategic decision-making.

Requirements

- Minimum 2-6 years of hands-on experience in performance marketing specializing in mobile app user acquisition.
- Proven ability to manage and scale high-budget campaigns (1 Cr+ monthly) with measurable success in growing app installs and user engagement.
- Direct experience with MMPs such as AppsFlyer, Adjust, or equivalent for campaign tracking and attribution.
- Deep expertise in Google Ads, Meta Ads, and related paid acquisition platforms with a strong record of optimizing campaigns for high ROAS and low CAC.
- Analytical mindset with advanced skills in interpreting campaign metrics (CPI, CAC, retention, LTV) and applying insights to optimize funnels and creative.
- Passion or strong interest in devotional, spiritual, or lifestyle content and understanding of related user behavior and seasonal trends.
- Excellent collaboration skills to work cross-functionally with product, content, and creative teams.
- Up-to-date knowledge of ongoing digital marketing trends, changes in advertising platforms, and innovations in the performance marketing space.
- Prior experience in D2C consumer app would add advantage

📌 Performance Marketing Manager (Haryana)
🏢 Selectastro
📍 Haryana