Role & responsibilities

The Senior Manager Admissions & Marketing is responsible for driving student admissions, strengthening the school's brand, increasing enrolments, improving parent engagement, developing strategic marketing initiatives, and ensuring an exceptional admission experience for prospective families. The role requires close coordination with academic, boarding, transport, finance, and administrative departments to achieve annual admission targets.

Key Responsibilities

1. Admissions Management

Activities

- Prepare annual admission strategy.
- Achieve yearly admission targets.
- Handle admission enquiries.
- Conduct campus tours.
- Counsel parents and students.
- Explain academic and boarding facilities.
- Coordinate entrance tests and interviews.
- Maintain admission pipeline.
- Ensure timely follow-up of enquiries.
- Convert enquiries into admissions.
- Coordinate document verification.
- Coordinate fee collection for admission confirmation.
- Monitor admission MIS.
- Forecast admission trends.
- Reduce enquiry-to-admission turnaround time.

2. Marketing Strategy

Activities

- Develop annual marketing calendar.
- Plan admission campaigns.




- Execute digital marketing campaigns.
- Coordinate offline advertising.
- Develop branding initiatives.
- Promote boarding facilities.
- Design promotional materials.
- Coordinate photography and videography.
- Plan school branding activities.
- Monitor competitors.
- Conduct market surveys.
- Measure campaign effectiveness.

3. Digital Marketing

Activities

- Manage website updates.
- Improve SEO visibility.
- Generate online leads.
- Coordinate Google Ads.
- Coordinate Meta campaigns.
- Monitor social media engagement.
- Produce regular social media content.
- Publish student achievements.
- Promote events.
- Monitor website enquiries.
- Analyse digital analytics.

4. School Branding

Activities

- Build institutional reputation.
- Organize Open House programmes.
- Conduct Education Fairs.
- Arrange Road Shows.
- Organize City Interaction Sessions.
- Coordinate Alumni Engagement.
- Develop School Profile.
- Prepare Corporate Presentation.
- Develop Admission Brochures.
- Build boarding school awareness.

5. Parent Relationship Management

Acti

📌 Senior Manager Admissions and Marketing (Uttarakhand)
🏢 The Indian Public School, Dehradun
📍 Uttarakhand