Department: Marketing Location: Andheri, Mumbai Reports to: Brand Manager u0026 Business Lead About Ajmal Perfumes Ajmal Perfumes is a leading fragrance house with a rich heritage of over seven decades. Renowned for crafting unique, high-quality perfumes, Ajmal continues to innovate and expand across global markets. We are seeking a agile social media u0026 PR Manager to enhance our digital presence and strengthen brand visibility across all markets.nnnJob Summary The Social Media Manager will be responsible for developing, implementing, and managing Ajmals social media and public relations strategies. This role involves enhancing brand awareness, driving engagement, coordinating influencer collaborations, and ensuring consistent brand communication across all digital platforms.nnnKey Responsibilities Social Media Management - Develop and execute social media strategies aligned with brand objectives.nnnPlan, create, and publish high-quality content (posts, reels, stories, campaigns) across all platforms Instagram, Facebook, TikTok, YouTube, Twitter/X, LinkedIn, etc.Manage social media calendars and ensure timely execution.Track and analyze social media insights, trends, and performance metrics to optimize engagement.Coordinate with the creative and design teams for visuals, videos, and campaign assets.Monitor competition and industry trends to implement best practices.nInfluencernMarketing - Identify, engage,



and manage influencer partnerships relevant to the fragrance and luxury industry.nnnNegotiate contracts and deliverables with influencers and content creators.Track influencer content performance and ensure alignment with brand messaging.nCampaignnExecution - Plan and execute digital campaigns for product launches, events, and brand promotions.nnnWork closely with the marketing and product teams to integrate PR and social media strategies with overall marketing objectives.nCrisisnManagement - Monitor online conversations and manage brand reputation across digital platforms.nnnHandle negative reviews, online concerns, or PR issues with professionalism.nRequired Qualifications u0026 Skills - Bachelors degree in Marketing, Communications, or related field.nnn47 years of experience in social media management, or digital marketing (preferably in beauty, luxury, or FMCG).Strong writing, editing, and communication skills.Hands-on experience with social media tools, analytics platforms, and scheduling software.Creative mindset with strong aesthetic sense for visuals and branding.Ability to multitask, work under pressure, and manage deadlines.Strong networking and relationship-building skills.nPreferred Qualifications - Experience with Middle East/GCC markets.nnnPrior experience in perfume, fashion, cosmetics, or luxury lifestyle brands.Knowledge of Arabic (added advantage). Key Competencies - Creativity u0026 StorytellingBrand CommunicationMedia RelationsSocial Media AnalyticsCampaign ManagementInfluencer CollaborationProblem-SolvingTeamwork u0026 Adaptability .

📌 Digital Community Engagement Lead (Mumbai)
🏢 Ajmal Perfumes India
📍 Mumbai