Who are you?

- You play a leadership role within the content strategy team, guiding both thinking and execution across multiple brands or clusters. You bring strong narrative judgment, creative direction, and platform understanding to the work.
- At this level, your role involves shaping campaign thinking, defining content ecosystems, and ensuring that storytelling remains consistent across multiple workstreams.
- You work closely with senior creative, strategy, and brand leadership to align content thinking with larger brand objectives, while also mentoring strategists and writers within the team.
- You help elevate the overall quality of ideas, ensuring that content remains culturally relevant, platform-native, and creatively solid.

What will you do?

- Lead narrative and content strategy across multiple brands or workstreams.




- Develop larger campaign storytelling frameworks and content ecosystems.
- Partner with Brand Experience and Strategy teams to align content thinking with brand direction.
- Guide content strategists and writers through feedback, mentorship, and creative direction.
- Ensure storytelling consistency across campaigns, always-on content, and new initiatives.
- Strengthen creative output through narrative refinement and idea development.
- Stay closely connected to platform evolution, creator culture, and audience behaviour.
- Contribute to agency-wide creative discussions and idea development.
- Help maintain quality standards across the broader content team.

📌 Associate Group Head – Content Strategy (Mumbai)
🏢 SoCheers
📍 Mumbai