- Own and execute the end-to-end GTM calendar for product launches, campaigns and growth initiatives.
- Work closely with the Founder to translate business objectives into measurable GTM programs.
- Coordinate external GTM consultants, agencies and freelancers to deliver marketing initiatives.
- Develop quarterly growth plans with measurable KPIs.
Content & Brand
- Manage blogs, whitepapers, case studies, newsletters and website content.
- Coordinate creation of product videos, webinars and educational content.
- Ensure brand consistency across all customer touchpoints.
- Drive thought leadership initiatives for founders and product teams.
Product Marketing
- Develop messaging, positioning and value propositions.
- Build sales presentations, product collateral and competitive battle cards.
- Create launch plans for new product features.
- Collaborate closely with Product and Engineering teams.
Digital Marketing
- Own website optimization and SEO initiatives.
- Execute email marketing campaigns and lead nurturing.
- Manage Linked In and other social media channels.
- Track campaign performance and optimize conversion funnels.
Partner & Community Programs
- Coordinate accounting partner programs.
- Support webinars, conferences and industry events.
- Develop partner enablement material.
- Build customer advocacy and referral programs.
Sales Enablement
- Create sales playbooks and pitch decks.
- Support SDR and Sales teams with marketing-qualified leads.
- Coordinate customer success stories and testimonials.
- Ensure marketing and sales alignment
Growth Operations
- Own the marketing calendar and campaign execution.
- Manage marketing budgets and external vendors.
- Track marketing KPIs, campaign ROI and pipeline contribution.
- Present monthly GTM performance dashboards to leadership.
Skills:
- Minimum 5 years of experience in B2B SaaS Growth Marketing, Product Marketing or GTM.
- Experience working with SaaS start-ups or technology companies.
- Solid understanding of content marketing, inbound marketing and demand generation.
- Experience managing agencies, consultants and cross-functional teams.
- Excellent written and verbal communication skills.
- Strong project management and stakeholder management skills.
- Experience with CRM and marketing automation platforms (Hub Spot, Zoho CRM, Salesforce or equivalent).
- Experience managing webinars, product launches and GTM campaigns.
- Analytical mindset with experience tracking KPIs and campaign performance.
- Ability to work independently in a fast-paced start-up environment.
Key Success Metrics (First 6 Months):
- Execute 100% of planned GTM launches on schedule.
- Increase qualified inbound pipeline through content and digital campaigns.
- Deliver consistent monthly thought leadership content.
- Establish and grow partner marketing programs.
- Improve website conversion rates and organic traffic.
- Build a repeatable GTM operating cadence across Marketing, Sales, Product and Customer Success.
- Deliver monthly GTM dashboards with actionable business insights.