- Brand Creative Visual Identity D2C
- Location Jaipur Onsite
- Experience 5-10 years- Department Creative Brand- Employment Type Full-time About the Role
- We are seeking an exceptionally talented and intellectually strong Design Lead who can build lead and inspire our in-house design team This is a high-impact role for someone who understands how fast-growing D2C brands operate and can translate brand narratives into powerful visual identities
- The ideal candidate has graduated from a leading design school possesses a deep understanding of brand-building and can create everything-from logo brand language packaging and social media designs to website visuals AI-driven creatives and marketing collaterals-with consistency and excellence
- This person should be able to take a brand document or idea and convert it into a living breathing visual identity that speaks the brand s language across every touchpoint Key Responsibilities 1 Brand Identity Visual Language Development- Create and maintain the entire brand theme-including logo color palette typography patterns UI UX style and creative language
- Translate abstract brand narratives into compelling visual identities that resonate with consumers
- Build design systems and guidelines to keep all creatives aligned and consistent 2 Creative Design Execution- Oversee and create
- Social media creatives- Video design motion graphics- AI-generated creatives- Packaging design boxes covers sleeves labels
- Marketing collaterals brochures flyers banners posters
- Website design and landing pages- Brand showreels and visual storytelling content- Ensure high-quality on-brand designs for all marketing product and communication needs 3 Team Leadership Management- Lead mentor and manage a team of graphic designers motion artists illustrators and design interns
- Hire top talent and build a high-performance creative team
- Review creative output and ensure timely creative and error-free delivery
- Train the team on brand guidelines visual storytelling and current design trends 4 Strategy Cross-Functional Collaboration- Work closely with founders marketing product production and script teams to conver- Understand campaign objectives and bring creative vision to life across mediums
- Maintain a design pipeline and ensure smooth workflow management 5 Innovation Creative Intelligence- Stay updated with design trends AI tools UI UX evolution D2C brand aesthetics and global visual standards
- Use AI-based tools for speed creativity and experimentation
- Create designs that not only look good but also communicate with clarity and convert effectively Required Skills Qualifications- 5-10 years of design experience preferably with leading D2C brands or creative agencies
- Graduation from a reputed design school NID NIFT IDC Srishti Pearl MIT-ID etc
- Strong portfolio demonstrating brand identity creation packaging design digital creatives and storytelling capability
- Proficiency in design tools Adobe Suite Figma and modern AI-based design tools
- Deep understanding of brand psychology consumer behavior and design communication
- Proven experience building and managing design teams
- Ability to convert briefs strategies and documents into compelling visual narratives
- Excellent aesthetic sense and a passion for building memorable brands ref updazz com