Job DescriptionAscella Group is looking for a highly motivated Business Development Executive to build a consistent pipeline of qualified opportunities across international markets.

This role focuses on identifying, engaging, and qualifying high-value prospects for our premium website development, custom software development, branding, digital marketing, and cybersecurity services.

Our sales approach is consultative rather than transactional.

Instead of selling predefined packages, we work closely with businesses to understand their goals, challenges, and growth plans before recommending tailored solutions.

You will be responsible for researching prospects, initiating conversations, building relationships with decision-makers, conducting initial qualification, and scheduling discovery meetings with the founder or consulting team.

This is a high-ownership role where success is measured by the quality of opportunities you generate, not simply the volume of outreach.

Target Markets United States Canada Europe India Australia Middle East Ideal Customer Profile (ICP) You will primarily engage with: •⁠ ⁠Healthcare organizations •⁠ ⁠Premium and luxury brands •⁠ ⁠Professional services firms •⁠ ⁠Funded startups •⁠ ⁠SMEs and mid-market businesses •⁠ ⁠Companies investing in website development, software development, branding, digital marketing, or cybersecurity services Typical decision-makers include: •⁠ ⁠Founders •⁠ ⁠CEOs •⁠ ⁠Managing Directors •⁠ ⁠Marketing Directors •⁠ ⁠CMOs •⁠ ⁠Heads of Digital •⁠ ⁠Business Owners Key Responsibilities Prospecting & Research •⁠ ⁠Identify and research companies that match Ascella's Ideal Customer Profile (ICP). •⁠ ⁠Build targeted prospect lists using Linked

In, Upwork, company databases, referrals, and other outbound sources. •⁠ ⁠Research companies and decision-makers before initiating outreach. •⁠ ⁠Maintain accurate and organized prospect data.

Multi-Channel Outbound Outreach •⁠ ⁠Execute personalized outreach through Linked

In, Upwork, email, and cold calling. •⁠ ⁠Build relationships with founders, CXOs, and senior decision-makers. •⁠ ⁠Generate meaningful conversations that convert into qualified discovery meetings. •⁠ ⁠Follow structured follow-up cadences across multiple touchpoints.



•⁠ ⁠Represent Ascella professionally in every client interaction.

Lead Qualification •⁠ ⁠Conduct introductory qualification calls. •⁠ ⁠Understand client objectives, challenges, budgets, timelines, and decision-making processes. •⁠ ⁠Assess whether opportunities align with Ascella's service offerings. •⁠ ⁠Schedule qualified discovery meetings with the founder or consulting team. •⁠ ⁠Ensure complete handover notes for every qualified opportunity. CRM & Reporting •⁠ ⁠Maintain an organized and up-to-date CRM. •⁠ ⁠Track all outreach activities, follow-ups, and meetings. •⁠ ⁠Submit weekly reports covering: * Outreach completed * Responses received * Qualified conversations * Discovery meetings booked * Sales-qualified opportunities generated * Pipeline status Market Research •⁠ ⁠Stay updated on industry trends and competitor activity. •⁠ ⁠Identify new industries and markets for expansion. •⁠ ⁠Recommend improvements to outreach messaging and lead generation strategies.

Required Skills & Experience Required •⁠ ⁠1–4 years of experience in B2B business development, outbound sales, or lead generation. •⁠ ⁠Proven experience generating leads through Linked

In and Upwork. •⁠ ⁠Comfortable conducting outbound cold calls with international prospects. •⁠ ⁠Excellent written and verbal English communication skills. •⁠ ⁠Strong research, prospecting, and relationship-building skills. •⁠ ⁠Ability to communicate confidently with founders, CXOs, and senior decision-makers. •⁠ ⁠Strong objection-handling and conversational skills. •⁠ ⁠Highly organized, proactive, and self-driven. •⁠ ⁠Comfortable working independently in a remote environment.

Preferred Experience generating leads or selling services such as:



•⁠ ⁠Website Design & Development •⁠ ⁠Custom Software Development •⁠ ⁠Branding •⁠ ⁠UI/UX Design •⁠ ⁠Digital Marketing •⁠ ⁠SEO •⁠ ⁠Performance Marketing •⁠ ⁠Technology Consulting •⁠ ⁠Cybersecurity Services Experience using tools such as: •⁠ ⁠Linked

In Sales Navigator •⁠ ⁠Upwork •⁠ ⁠Hub

Spot •⁠ ⁠Zoho CRM •⁠ ⁠Pipedrive •⁠ ⁠Apollo •⁠ ⁠Clay •⁠ ⁠Instantly •⁠ ⁠Smartlead •⁠ ⁠Google Workspace Key Performance Indicators (KPIs) Success in this role will be measured by: •⁠ ⁠Qualified outbound conversations initiated. •⁠ ⁠Discovery meetings booked with decision-makers. •⁠ ⁠Sales-qualified opportunities generated. •⁠ ⁠Upwork proposal interview rate. •⁠ ⁠CRM accuracy and reporting discipline. •⁠ ⁠Revenue generated from opportunities sourced by you.

We value quality over quantity.

Building meaningful relationships with the right prospects is more key than mass outreach.

Probation & Confirmation The selected candidate will initially be hired on a 4-month probation period.

During this period, performance will be evaluated based on: •⁠ ⁠Consistency of outbound prospecting and outreach. •⁠ ⁠Quality of qualified leads and discovery meetings generated. •⁠ ⁠Communication skills and professionalism. •⁠ ⁠Ownership, accountability, and ability to work independently. •⁠ ⁠Overall contribution to the sales pipeline and business growth.

Successful completion of the probation period is required for confirmation as a full-time employee.

Continuation of employment will be based on performance, cultural fit, and business requirements.

Why Join Ascella? •⁠ ⁠Work directly with the founder and leadership team. •⁠ ⁠Build relationships with premium businesses across international markets. •⁠ ⁠Gain exposure to consultative B2B sales and high-value client engagements. •⁠ ⁠High ownership with opportunities to grow into senior business development and sales leadership roles. •⁠ ⁠Performance-driven environment with uncapped earning potential.

Please Do Not Apply If •⁠ ⁠You prefer inbound or customer support roles. •⁠ ⁠You are uncomfortable with outbound prospecting or cold calling. •⁠ ⁠You rely solely on generic templates or mass messaging. •⁠ ⁠You are unwilling to research prospects before outreach. •⁠ ⁠You need constant supervision to perform your role. •⁠ ⁠You are looking for a closing role rather than a lead generation and business development role.

📌 Business Development Executive (India)
🏢 Ascella Group
📍 India