Pega Next-Best-Action (NBA) Designer to design, configure, and optimize customer engagement strategies using the Pega Customer Decision Hub (CDH) platform. The role involves developing personalized customer journeys, decision strategies, adaptive models, and real-time interaction management solutions to enhance customer experiences and business outcomes
Required Skil
- ls Pega Customer Decision Hub (CD
- H)Pega Next-Best-Action Design
- er Decision Strategi
- es Customer Engagement Polici
- es Adaptive Decisioni
- ng Predictive Analyti
- cs Real-Time Interaction Management (RTI
- M)Customer Journey Desi
- gn Business Rules Configurati
- on Data Flows and Decision Flo
- ws Pega Application Developme
- nt Case Management Fundamenta
ls
Key Responsibilit
- ies Design and implement Next-Best-Action strategies using Pega Customer Decision Hub (CD
- H).
Configure customer engagement policies, contact policies, and arbitration rul
- es. Develop and maintain decision strategies, actions, treatments, and propositio
- ns. Build adaptive models and predictive analytics models for customer targeti
- ng. Design omni-channel customer engagement solutions across web, mobile, email, SMS, and call center channe
- ls. Collaborate with business stakeholders to define customer engagement requiremen
- ts. Configure real-time decisioning and personalization capabiliti
- es. Analyze campaign performance and optimize decision strategi
- es. Integrate Pega CDH with enterprise systems and external data sourc
- es. Support testing, deployment, and production issue resoluti
- on. Ensure adherence to Pega best practices and design standar