Job Description

# Job Description: Social Media Manager – Digital Marketing

**Position:** Social Media Manager (Digital Marketing)

**Location:** Lucknow-UP

**Employment Type:** Full-time / Part-time

## About the Role

We are looking for a creative and results-driven Social Media Manager to handle our official college page along with our Linked In and Instagram profiles. The ideal candidate will be responsible for growing our follower base, increasing engagement, and boosting the visibility of our posts across platforms.

## Key Responsibilities

- Manage and regularly update the official college page, Linked In, and Instagram accounts.
- Plan, create, and schedule engaging content (posts, reels, stories, graphics) aligned with the college's brand and events.
- Boost/promote posts strategically to maximize reach, followers, and engagement.
- Track follower growth, engagement rates, and other key social media metrics; share regular performance reports.
- Stay updated on current social media trends, algorithms, and best practices to keep content fresh and effective.
- Coordinate with the events/communications team to promote college activities, achievements, and announcements.
- Respond to comments, messages, and interactions to build community engagement.
- Collaborate with designers/content creators (or create content independently) for high-quality visuals and captions.




- Run and manage paid ad campaigns (post boosting) within allocated budgets to maximize follower growth.

## Requirements

- Proven experience in social media management and digital marketing (internship or professional experience accepted).
- Solid understanding of Linked In and Instagram algorithms, ad/boost campaigns, and analytics tools.
- Excellent content creation, copywriting, and visual storytelling skills.
- Familiarity with tools like Canva, Meta Business Suite, Linked In Campaign Manager, or similar.
- Creative mindset with an eye for design and current trends.
- Good communication and coordination skills to work with different college departments/teams.
- Basic knowledge of graphic design/video editing is a plus.

## Preferred Qualifications

- Bachelor's degree/pursuing degree in Digital Marketing, Mass Communication, Journalism, or related field.
- Prior experience managing institutional or brand social media pages.
- Demonstrated ability to grow followers and engagement (portfolio/results welcome).

## What We Offer

- Opportunity to shape the digital presence of the college.
- Creative freedom to experiment with content and campaigns.
- [Insert stipend/salary/certificate/other benefits]

**To Apply:**[Confidential Information]

📌 Social Media Manager Digital Marketing (Lucknow)
🏢 Techno Group of Institutions
📍 Lucknow