Content Strategist

Location: Hyderabad, India

Employment Type: Full-time/ WFO

Function: Marketing / Content

Experience: 2 to 4 years

WHAT YOU WILL DO

Research & Topic Planning

- Build and maintain a topic bank every month, grounded in industry trends, regulatory developments, competitor activity, and platform algorithm shifts
- Monitor relevant topics across enterprise customer data management, MDM, PII, data privacy, DPDP Act, GDPR, and related areas and translate them into actionable post angles
- Identify the right topics based on their content pillar, audience, and the month's focus
- Ensure topics are timely, relevant, and differentiated, not generic or recycled

Content Calendar & Planning

- Own the monthly content calendar: mapping topics to days, platforms, and formats for both executives
- Plan the publishing rhythm across LinkedIn, Twitter/X, Medium, and the Posidex website Blog following the fixed weekly structure
- Coordinate content planning by deciding the pillar, angle, and publish window each month
- Ensure the calendar is always 3-4 weeks ahead so the writing and approval process never stalls

Briefing & Coordination

- Write clear, detailed content briefs for each post covering the topic, angle, key points, reference articles, and voice/tone guidance
- Coordinate the review and approval cycle between the content writer, the executives, and internal stakeholders
- Track each piece through drafting, review, approval, scheduling, and publish flagging delays before they become problems
- Manage the shared content tracker and keep it accurate and up to date at all times

Editorial Review

- Review all drafted content checking for accuracy, tone, clarity, and alignment to the brief
- Provide clear, constructive written feedback to the content writer, not just flagging issues but suggesting how to fix them
- Ensure every post sounds as per the tone of voice,



not like a press release or a marketing brochure
- Maintain a consistent editorial standard across all content, platforms, and months

Performance & Iteration

- Track engagement metrics across various platforms on a monthly basis
- Identify what is working, what is not, and why and bring specific recommendations to improve
- Adjust topic banks, pillar focus, or posting frequency based on data, not gut feel
- Maintain a running log of post performance to inform long-term strategy

WHAT YOU WON'T DO

To be clear about scope:

- You will not be the primary content writer
- You will not be designing graphics or managing ad campaigns
- You will not be posting content directly to social platforms. Scheduling and publishing are handled separately

WHAT WE ARE LOOKING FOR

Must Have

- 2-4 years of experience in content strategy, editorial planning, or B2B content marketing
- Strong editorial instincts. You can read a draft and immediately know what is off and how to fix it
- Good writing ability. You may not write the posts, but you will write briefs, feedback, and monthly reviews, and these need to be sharp
- Solid understanding of LinkedIn as a B2B platform. What works, what does not, and why
- Organised and process-driven: able to manage multiple workstreams without dropping anything
- Comfortable researching and synthesising content from industry reports, regulatory updates, news, and competitor activity
- Proficient in tools like Google Sheets, Airtable, or similar for calendar and tracker management

Good to Have

- Familiarity with enterprise customer data management, MDM, PII, data privacy, or compliance. You do not need to be an expert, but you should be able to get there quickly
- Experience working with senior executives or ghost-writing in a qualified context
- Understanding of Twitter/X and Medium as platforms for B2B thought leadership
- Prior experience in a B2B tech, SaaS, or enterprise software company

📌 Content Strategist (Telangana)
🏢 Posidex Technologies
📍 Telangana