Senior Marketing Executive /Manager Software Products / IT Solutions

Company: ZipBooks Software Solutions Pvt. Ltd.

Location: Ahmedabad, Gujarat Experience: 35 Years Education: MBA (Marketing)

About Us

ZipBooks is a premier software products company with two decades of experience delivering enterprise solutions to small and mid-sized businesses. A dedicated team of 70+ professionals serves 600+ corporate clients across 10+ countries, supported by a global network of 20+ strategic partners.

Our flagship SaaS based Enterprise ERP solution gives businesses 360-degree visibility into their operations helping them move from fragmented, manual processes to intelligent, automated ecosystems. We combine long-standing industry wisdom with contemporary innovation to power that transition.

The Role

We are looking for a Senior Marketing Executive/Manager to own and drive the marketing and communications strategy for our software product portfolio. This is a high-ownership role focused on building ZipBooks presence in the SME and mid-market segment through partnerships, PR, industry events, and strategic alliances supported by targeted digital marketing.

You will work closely with leadership, sales, and the partner network to translate business goals into integrated campaigns that build brand authority, generate qualified pipeline, and strengthen our position in industrial hubs across Gujarat, India, and select international markets.

Primary focus: Branding and communication strategy defining how ZipBooks is positioned, perceived, and remembered across the SME and mid-market segment.



Channels: PR, trade events, partnerships, and industrial alliances, amplified through targeted digital marketing.

Key Responsibilities

- Brand & Communication Strategy Own positioning, messaging, and the annual marcom plan.
- PR & Media Relations Drive press, thought leadership, case studies, and analyst coverage.
- Trade Events & Industry Presence Plan and execute the events calendar end-to-end.
- Partnerships & Industrial Alliances Run partner co-marketing and build industry body relationships (CII, FICCI, GCCI).
- Digital Amplification Coordinate website, SEO, social, and content to amplify offline initiatives.
- Sales Enablement — Equip sales with collateral and own MQL-to-SQL handoff.

Qualifications & Skills

Experience : 2–7 years of B2B marketing experience, preferably in software products, SaaS, or IT solutions

Education: MBA in Marketing (or equivalent) from a recognized institution

Functional Skills : Strategic marketing planning, PR & media relations, large-scale event management, partner marketing, budget ownership

Communication: Excellent written and verbal English and Hindi; Gujarati is a plus

Mindset: Results-oriented, ownership-driven, comfortable operating across strategy and hands-on execution

What We Offer

- Ownership of a high-visibility marketing function in an established, profitable software products company.
- Direct access to leadership and the opportunity to shape the brand's next phase of growth.
- A collaborative, low-bureaucracy work culture in Ahmedabad.

📌 Marketing Executive (Gujarat)
🏢 ZipBooks Software Solutions
📍 Gujarat