- Plan, execute, and optimize Google Ads campaigns (Search, Display, Shopping, Performance Max, and YouTube).
- Manage and optimize Meta Ads (Facebook & Instagram) campaigns to drive leads and conversions.
- Conduct keyword research, audience targeting, and competitor analysis.
- Monitor campaign performance using KPIs such as CTR, CPC, CPA, ROI, and Conversion Rate.
Preferred candidate profile
- 0-2 years of hands-on experience in PPC/Performance Marketing.
- Robust experience with Google Ads and Meta Ads Manager.
- Good knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Experience in keyword research, campaign optimization, and conversion tracking.
- Good analytical skills with proficiency in Microsoft Excel.