Field Marketing Lead

Location: Hyderabad (Onsite)

Experience: 4-6 Years

About Keka:

Keka is Indias #1 HR-Tech platform for SMBs, mid-market, and enterprise customers, now expanding aggressively across GCC and the US. Our unified SaaS platform powers everything from Core HR to Payroll, Talent, and Employee Experience for 10,000+ customers.As we expand globally, Finance & Planning is becoming one of our most strategic pillarsenabling accurate payroll, compensation planning, budgeting, and workforce forecasting at scale.

Responsibilities:

- Own and execute field marketing initiatives across India to drive pipeline and revenue.
- Plan and manage events including conferences, executive roundtables, customer events, webinars, roadshows, and partner marketing programs.
- Collaborate with Sales, SDRs, Partnerships, and Customer Success teams to maximize event ROI and lead conversions.
- Manage end-to-end event execution, including planning, vendor management, logistics, speaker coordination,



and attendee experience.
- Track key metrics such as registrations, attendance, SQLs, pipeline influenced, and ROI, and optimize programs based on insights.
- Build relationships with customers, partners, and industry influencers to increase Keka's market presence.

Requirements:

- 4–6 years of experience in Field Marketing/Event Marketing, preferably in a B2B SaaS company.
- Proven experience managing end-to-end B2B events and demand generation programs.
- Solid understanding of pipeline generation and marketing ROI metrics.
- Experience working closely with Sales and GTM teams to drive business outcomes.
- Excellent project management, stakeholder management, and communication skills.
- Ability to independently manage multiple marketing initiatives in a fast-paced environment.

📌 Field Marketing Lead (Telangana)
🏢 Keka Technologies
📍 Telangana