- Lead the design and execution of high-impact field marketing events, ensuring alignment with sales strategies and business goals.
- Optimize event logistics and vendor coordination, managing complex relationships to ensure seamless delivery and high-quality experiences.
- Drive campaign amplification, localizing global and regional marketing initiatives to resonate with the local market.
- Digital Awareness & Lead Management
- Increase digital engagement and awareness for Cloud offerings, targeting key audiences through creative marketing strategies.
- Oversee lead management processes, ensuring accurate tracking and follow-up in Salesforce to maximize sales opportunities.
- Generate detailed performance reports, analyzing event and campaign success to inform future strategies and demonstrate ROI.
- Collaborate with cross-functional teams, including sales, demand management, and marketing, to drive opportunity creation and business growth.
- Maintain effective stakeholder communication, providing regular updates on marketing plans and results to local, APAC, and global teams.
- Ensure compliance with marketing guidelines, executing campaigns effectively and maintaining brand integrity.