- Develop & Execute Performance Marketing Strategies: Lead paid digital campaigns (PPC, SEM, social ads, email) to drive measurable results (ROI, CPA, CPL).
- Campaign Management & Optimization: Oversee all aspects of campaign planning, execution, and optimization across various channels to maximize performance.
- Budget & Resource Management: Manage the performance marketing budget, ensuring efficient allocation of spend across channels and campaigns.
- Brand Strategy Development: Define and execute long-term brand positioning strategies to build awareness, loyalty, and brand equity.
- Brand Identity & Consistency: Ensure brand guidelines are adhered to and maintain consistent messaging and visual identity across all touchpoints.
- Data-Driven Insights: Analyze campaign data and market trends to inform both performance marketing and brand strategy,
providing actionable insights for continuous improvement.
- Cross-Functional Collaboration: Work closely with product, sales, and creative teams to align performance and brand marketing efforts with overall business objectives.
- Creative Leadership: Lead the development of compelling creative content for both performance and brand campaigns, ensuring it resonates with target audiences.
- Team Leadership & Mentorship: Guide and mentor junior marketing team members, fostering a cooperative and high-performing environment.
- Market & Competitor Analysis: Monitor competitive landscape and customer insights to ensure that both performance and brand marketing strategies remain relevant and innovative.
📌 Performance & Brand Marketing (Chennai)
🏢 Saaki Argus And Averil Consulting
📍 Chennai
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