ob Description: Marketing Executive

Company: Charak Hospital & Research centre

Location: Lucknow

Department: Marketing & Business Development

Reports to: Head of Marketing / Chief Operating Officer

### About Us

[Hospital Name] is a NABH-accredited super speciality hospital in Sohna delivering advanced care in Cardiology, Oncology, Neurology, Orthopedics, Gastroenterology, and Critical Care. We combine cutting-edge technology with compassionate care to serve patients across Haryana and Delhi-NCR.

### Role Summary

The Marketing Executive will drive patient acquisition, brand visibility, and physician referral growth for our key super specialities. You’ll plan and execute B2B + B2C marketing campaigns, build community relationships, and position the hospital as the trusted choice for tertiary care.

### Key Responsibilities

- Brand & Campaigns

- Plan and run 360° campaigns for specialties: digital, print, outdoor, events, and PR

- Manage hospital’s online presence: website, Google My Business, social media, patient testimonials

- Coordinate creative assets: brochures, OPD cards, hoardings, doctor profiles, video content

- Doctor & Referral Marketing

- Build and maintain GP/physician referral network across Sohna, Gurugram, Rewari, Palwal

- Organize CMEs, health talks, camps, and doctor meets to drive clinical engagement

- Track referral data and share insights with clinical teams

- Community Outreach & PR

- Conduct health camps, RWAs tie-ups, corporate health checkup drives, school/college programs

- Liaise with local media for coverage of current services, equipment, and doctor achievements

- Manage patient experience feedback and online reputation on Practo, Google, Justdial

- Digital & Performance Marketing

- Run Google Ads, Meta Ads, and SEO for high-intent keywords: "best cardiologist in Sohna", etc.





- Track leads from website, call center, and digital forms. Optimize cost per patient acquisition

- Monthly reporting on campaign ROI, OPD/IPD conversions, and brand metrics

- Collaboration & Compliance

- Work with clinical HODs to translate medical USPs into patient-friendly messaging

- Ensure all communication complies with MCI/NMC advertising guidelines and hospital ethics

- Support insurance/TPA empanelment and corporate marketing initiatives

### Required Qualifications & Skills

- Education: MBA in Marketing / PGDM or Bachelor’s in Marketing, Mass Comm, or Healthcare Mgmt

- Experience: Freshers /2-5 years in hospital/healthcare/pharma marketing. Super speciality experience preferred

- Skills:

- Strong understanding of hospital OPD/IPD flow and medical terminology

- Hands-on with Google Ads, Meta Business Suite, Canva, basic SEO, Excel reporting

- Excellent Hindi + English communication. Haryanvi/local language a plus

- Field-ready: comfortable traveling for doctor meets and community camps

- Data-driven mindset: track leads, conversions, and referral growth weekly

### Key Performance Indicators (KPIs)

- Growth in OPD footfall for focus specialties MoM

- Number of active referring doctors added per quarter

- Cost per lead and OPD/IPD conversion rate from campaigns

- Online rating improvement and testimonial volume

- Events/camps conducted and patients screened

### What We Offer

- Competitive salary + performance incentives tied to patient acquisition

- Exposure to multi-specialty marketing with direct access to clinical leaders

- Professional development: digital marketing certifications, healthcare conferences

- Opportunity to impact community health in a fast-growing

Pay: From ₹18,000.00 per month

Benefits:

- Cell phone reimbursement
- Provident Fund

Work Location: In person

📌 EXECUTIVE/AM-MARKETING (Lucknow)
🏢 CHARAK HOSPITAL & RESEARCH CENTRE
📍 Lucknow