- Identify the target audience and grow email list
- Generate potential client through email or LinkedIn
- Must have worked on email marketing software, template creation, sending bulk emails
- Managing the contact database and assist with lead generation activities
- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
- Use web analytics software to monitor the performance of client websites and make recommendations for improvement
- Identify new trends in digital marketing, evaluate recent technologies and ensure the brand is at the forefront of industry developments
- Knowledge of web analytics tools (e.g. Google Analytics, NetInsight)
- Keep up to date with current digital trends
- Promote company’s product and services in the digital space