This is a hands-on role. The selected candidate will be responsible for developing content ideas, planning the monthly content calendar, shooting videos, editing short-form videos on a mobile phone, publishing content, and analysing performance.

We are looking for someone who understands Instagram, Reels, storytelling, local and trending content, and how to convert ideas into engaging videos.

Key Responsibilities

- Manage the company’s Instagram profile and maintain a consistent brand presence.
- Create monthly and weekly social media content plans.
- Develop content strategies based on business goals and audience interests.
- Research relevant trends, topics, formats, competitors, and content opportunities.
- Generate ideas for Instagram Reels, carousels, stories, interviews, educational content, and promotional campaigns.
- Write basic scripts, hooks, captions, video concepts, and content briefs.
- Plan and coordinate content shoots.
- Shoot high-quality videos using a smartphone.
- Guide team members, employees, clients, or other participants during video shoots.
- Edit Reels and short-form videos using mobile editing applications such as CapCut, VN, InShot, or similar tools.
- Add subtitles, text overlays, transitions, music, sound effects, B-roll, and other relevant elements.
- Create basic social media graphics and carousels using Canva.
- Publish and schedule posts, Reels, stories, and other content.
- Maintain a structured content calendar and ensure timely execution.
- Monitor comments, messages, audience feedback, and engagement.
- Track content performance, including reach, watch time, retention, shares, saves, profile visits, followers, and enquiries.
- Identify which topics and formats are performing well and improve future content accordingly.
- Repurpose content across Instagram, Facebook, YouTube Shorts, LinkedIn, and other suitable platforms.
- Coordinate with the founder, sales team, marketing team,



videographers, designers, and external partners when required.
- Ensure all content is accurate, professional, brand-aligned, and suitable for the target audience.

Required Skills

- Solid understanding of Instagram, Instagram Reels, Stories, and current social media formats.
- Ability to create and execute a complete content strategy.
- Good mobile videography and video-editing skills.
- Proficiency in CapCut, VN, InShot, or similar video-editing applications.
- Basic knowledge of Canva and social media design.
- Ability to write engaging hooks, captions, scripts, and content ideas.
- Good understanding of storytelling, audience retention, and short-form video structure.
- Comfortable appearing on camera or directing others during shoots.
- Strong planning, coordination, and time-management skills.
- Ability to manage multiple pieces of content simultaneously and meet deadlines.
- Good communication skills in English and Hindi. Marathi will be an advantage.
- Ability to work independently and take ownership of execution.

Preferred Qualifications

- Previous experience managing an Instagram page, business account, creator account, or brand.
- A portfolio of Reels, videos, social media pages, or content campaigns previously created.
- Experience in real estate, local media, lifestyle, hospitality, education, or service-based businesses will be an advantage.
- Understanding of social media analytics and organic audience growth.
- Basic knowledge of Meta Ads, lead generation, YouTube Shorts,



and LinkedIn content will be an advantage.

Who Should Apply

You should apply if you:

- Regularly follow Instagram trends and understand why certain content performs well.
- Can take a content idea from planning to shooting, editing, publishing, and performance analysis.
- Are comfortable working in a fast-moving environment.
- Are creative but also organised and consistent.
- Take responsibility for outcomes rather than waiting for detailed instructions for every task.
- Enjoy experimenting with different formats, hooks, editing styles, and storytelling approaches.

This role may not be suitable for candidates who only have experience scheduling posts or coordinating with agencies. The position requires direct involvement in content planning, shooting, editing, and execution.

Application Requirements

Candidates must share:

- Updated resume.
- Links to Instagram pages or social media accounts previously managed.
- Portfolio or examples of videos, Reels, or content created.
- Details of the mobile video-editing applications they are comfortable using.
- Current salary, expected salary, and notice period.

Performance Indicators

Performance will be assessed based on:

- Consistency and timely execution of the content calendar.
- Quality of content ideas, videos, and overall presentation.
- Growth in relevant reach, engagement, followers, and enquiries.
- Improvement in video watch time and audience retention.
- Ability to independently plan, shoot, edit, and publish content.
- Contribution to the company’s brand visibility and business objectives.

Pay: ₹30,000.00 - ₹50,000.00 per month

Application Question(s):

- Do you create content on your personal/clients instagram page? If Yes, Share profile username/link -
- Do you stay in or around Navi Mumbai?

Experience:

- Social media management: 1 year (Required)

Work Location: In person

📌 Social Media Manager (India)
🏢 Home Search Advisors
📍 India