Job Description — Recruitment Request

Product Marketing Specialist

Position Title

Product Marketing Specialist

Entity

Leader Systems (LeLab — Offshore Development Centre)

Parent Company

Leader Group, Saudi Arabia

Location

India

Reports To

Program Manager

Role Type

Full-time | Non-Technical

Experience

3–4 years (preferred)

Qualification

Marketing-related degree (Bachelor's / Master's)

Role Summary

The Product Marketing Specialist serves as primary liaison between Leader Group (Saudi) sales team and the LeLab (India) product delivery teams. The role owns incoming sales and marketing support requests, ensures product collateral readiness across the portfolio, and contributes to product quality through usability testing and UI/UX feedback. Success in this role depends on strong cross-functional coordination across BA, Project / Technical Product Managers, QA, DevOps, and Development teams. This is purely non-technical role reporting to Program Manager.

Key Responsibilities

Sales & Marketing Liaison

- Act as the single point of contact for incoming support requests from the Leader Group (Saudi) sales team for the LeLab product portfolio.

- Triage, prioritise, and route sales/marketing requests to the relevant LeLab departments and track them through to closure.

- Translate sales requirements into transparent, actionable briefs for internal teams.

Cross-Functional Coordination

- Coordinate across BA, Project/Technical Product Managers, QA, DevOps, and Development teams to fulfil sales and marketing requests.

- Facilitate communication between parent-company stakeholders and the offshore delivery team, accounting for time-zone and cultural considerations.

Product Collateral Ownership

- Own the readiness, accuracy, and version control of product collateral (brochures, datasheets, demos, presentations, feature sheets) across the product portfolio.

- Maintain a centralised, up-to-date repository of marketing assets.

Usability & UI/UX

- Conduct usability testing on LeLab products and consolidate findings.





- Provide structured UI/UX feedback to product and development teams from a market and end-user perspective.

Marketing Support

- Support go-to-market activities, product launches, and feature announcements.

- Assist in preparing marketing content aligned with product positioning.

Required Qualifications

- Bachelor's / Master's degree in Marketing, Business Administration, or a related field.

- 3–4 years of experience in product marketing, marketing coordination, or a similar role, preferably in a product-based organisation.

- Demonstrable experience working with or alongside product / technical teams.

- Excellent written and verbal communication skills.

- Strong stakeholder-management and coordination skills.

Preferred / Good-to-Have

- Exposure to usability testing and a working understanding of UI/UX principles.

- Experience operating within an offshore / parent-company (distributed) structure.

- Familiarity with collaboration and project-tracking tools (e.g., Jira, Confluence, Asana).

- Experience working with Middle East / Saudi stakeholders; Arabic language ability is an added advantage.

Key Performance Indicators (KPIs)

Aligned to comparable product-marketing / liaison roles in product organisations operating a parent + offshore-development-centre model. Targets to be calibrated with the hiring manager.

KPI

What It Measures

Indicative Target

Request turnaround (SLA)

Avg. time to acknowledge / resolve sales-support requests

- 90% within SLA

Sales team satisfaction (CSAT)

Quality of liaison support, rated by Saudi sales team

- 4 / 5

Collateral readiness

% of portfolio with current, approved collateral

- 95% up-to-date

Request closure rate

% of incoming requests resolved vs. raised

- 95%

Cross-functional cycle time

Avg. time from intake to internal delivery

Trending down QoQ

Usability testing throughput

Test cycles completed / feedback reports delivered

Per agreed cadence

Launch support timeliness

On-time delivery of assets for launches

- 90% on-time

Escalation rate

% of requests escalated due to coordination gaps

Downward trend

📌 Product Marketing Specialist (India)
🏢 Leader IT
📍 India