- Plan all the SEO, web, social media, email and display marketing campaigns for the marketing team.
- Allocate specific budgets to each marketing role and divide the marketing campaigns over a period of time and among the marketing team.
- Collection and interpretation of data from various marketing campaigns and analysis of that data.
- Identification of trends and communication of these trend insights to the respective groups.
- Planning, executing and measuring the conversion rates from digital marketing campaigns.
- Identifying crucial customer conversion points and drop off points that maximizes user funnels.
- Being up to date with emerging technologies and use of them to maximize output.
- Periodic measurement of digital marketing campaign performance and evaluation of the performance against goals and other key performance indicators.
- Brainstorming new digital marketing platforms and ways to capture customer attention.
- Creating, proofreading and editing for various digital marketing content to ensure consistency in branding.
- Creating,
proofreading and editing for various marketing sources to ensure consistency in branding.
Requirements
- Degree in marketing or a related field.
- Proven working experience of 1-2 years in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
- Experience in setting up and optimizing Google Adwords campaigns.
- Working knowledge of HTML, CSS, and JavaScript, Word Press development and constraints.
- Solid analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- knowledge of Search Console, Tag Manager, Optimise, Facebook Pixel.
- The ability works under pressure and meets deadlines with goals.
+91-XXXXXXXXXX
📌 Digital Marketing Executive (India)
🏢 ATEES Infomedia
📍 India
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