Marketing , Advertising , MR , PR , Media Planning
Role Category:
Online/Digital Marketing
Role:
Search Engine Marketing/SEM Specialist
Employment Type:
Permanent Job, Full Time
Role and Responsibilities:
Onsite/offsite web promotion for individual reports, articles, report briefs, company website and group website and increase web traffic and maximize conversions using applied and advanced web promotion techniques
Increase web exposure (and sales) globally in a relatively short period of time for all reports being published by the organisation, by using proven search engine optimization and search engine marketing techniques
Perform keyword research, optimization, and submission of company web properties to all major search engines
Identify appropriate categories in various web directories for submission of company web properties, scripted listings, and performed submissions and follow-up when necessary
Created additional optimized content for clients targeting specific highly relevant keywords in specific search engines
Monitor rankings and traffic, generate reports when necessary, and continually work to improve results
Complete strategising and execution of Marketing activities including but not limited to regular and premium press-releases
Managing the Branding activities for InForGrowth, including but not limited to Social media presence, Blogs, General Press releases, etc
Control on the marketing topics being selected
Content management of all marketing activities
Team building and team management
Managing the Publisher Metadata being shared after partner sign-up
📌 Web Marketing Manager (India)
🏢 Avira
📍 India
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