The PPC Executive will be responsible for managing and optimizing paid search campaigns across Google Ads and other platforms. The role involves executing strategies to drive traffic, improve lead generation, and enhance digital marketing performance.
Key Responsibilities:
- Assist in setting up and managing PPC campaigns (Search, Display, Remarketing) across Google Ads.
- Conduct keyword research and optimize targeting for improved campaign performance.
- Write compelling ad copies to drive engagement and improve CTR.
- Monitor campaign performance, analyze key metrics (CTR, CPC, conversion rates), and suggest improvements.
- Perform A/B testing on ads, landing pages, and bidding strategies.
- Manage PPC budgets and optimize spending for maximum ROI.
- Conduct competitor analysis to identify current opportunities.
- Collaborate with cross-functional teams (SEO, content, and design) for aligned marketing efforts.
- Stay updated with PPC trends, Google Ads updates, and industry best practices.
Required Skills & Experience:
- Minimum 1 year of experience in managing PPC campaigns.
- Hands-on experience with Google Ads, Bing Ads, or social media advertising platforms.
- Strong understanding of Google Ads best practices and campaign optimization.
- Proficiency in Google Analytics and Google Ads reporting tools.
- Basic knowledge of Google Tag Manager.
Good to Have:
- Experience in the eLearning or training industry.
- Google Ads Certification or any relevant PPC certifications.
- Knowledge of Excel for performance tracking and reporting.
Minimum Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in running and optimizing PPC campaigns.