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Areas of Work: Sales & Marketing
Job Id: 14761
External Job Description
Job Purpose
The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of waterproofing products in project sales segments in defined geography through lead conversions and product trainings to various stake holders like applicators, contractors and thereby achieving overall business objectives
Business objectives
Identify, index and review market potential for waterproofing products in Project Sales (Geography and Key Accounts)
Generate leads through direct project site visits and various stakeholders like Project Sales Officers, Applicators and Dealers
Conduct site inspection based on leads and make proposals including sampling to convert sites
Focus on product mix and ensure product addition in Basic Order Quantity (BOQ) of the site
Technical Assistance
Provide technical assistance pre and post sales at the project sites related to waterproofing products
Undertake on-site sampling for waterproofing products to build customer confidence
Market Development
Identify and engage with set of medium to large waterproofing applicators, consultants etc. for the purpose of market expansion and upgradation
Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance
Brief about products and systems with Specifiers and Consultants to generate business
Training
Identify and train Project Sales Applicators on practical application of waterproofing products at regular intervals
Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators
Market Intelligence
Assist Marketing function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market
Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives
Integrate with Research and Technology function for new product development based on feedback of product trends in the market
Qualifications
B.E / B. Tech (Civil) from Tier III/IV Engineering institutes;
Other graduation qualifications to be considered only in cases where relevant experience is found suitable
Minimum of 50% marks throughout education without any backlogs
Graduation must be through a full time course
Functional Competencies
Civil Construction knowledge
Product knowledge on construction chemicals and waterproofing products
Behavioral Competencies
Planning and result orientation
Negotiation skills
Communication skills- verbal and written
Additional Requirements
Role involves visiting project sites which requires extensive travelling
Applicant should be mobile pan India as the said role is transferrable in nature.
Proficiency with MS – Office, in particular MS – Excel is mandatory.