Digital Marketing Specialist (India)

Digital Marketing Specialist (India)

02 Aug
|
Goin My Way Travels
|
India

02 Aug

Goin My Way Travels

India

Candidates from delhi with prior experience in travel agency will be preferred. Do not apply if you don't have experience in travel agency.

Key Responsibilities

- Lead Generation Campaigns

Plan and execute lead generation strategies across Google Ads, Meta (Facebook & Instagram), and LinkedIn to drive traffic and convert leads for international and domestic travel offerings.

- Social Media Advertising & Engagement

Run targeted paid campaigns and grow visibility across platforms like Instagram, Facebook, and YouTube. Improve social media profile reach and engagement.

- A/B Testing & Experimentation

Test creatives, CTAs, landing pages, and messaging across channels to continually improve campaign performance.

- Remarketing Campaigns

Implement remarketing strategies to re-engage users who haven’t converted, using dynamic content and segmentation.

- CRM & Lead Nurturing

Coordinate with sales and CRM teams to ensure proper lead scoring, tracking, follow-up, and conversion.

Qualifications & Skills

- Bachelor's degree in Marketing, Business, Communications, or related field.




- Minimum 4–8 years of experience in digital marketing, preferably in the travel domain
- Demonstrated expertise in paid media, conversion rate optimization, and web analytics.
- Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics,
- Solid experience in social media marketing, performance tracking, and remarketing strategies.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Data-driven mindset with a passion for optimizing digital funnels and maximizing ROI.

Pay: ₹30,000.00 - ₹60,000.00 per month

Application Question(s):

- Are you comfortable with 6 days working?
- Do you have experience in running campaigns/ Ads to target UAE audience?
- Do you have experience in lead generation and Meta Ads for travel agency?

Experience:

- Digital marketing: 4 years (Required)

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 Goin My Way Travels
📍 India

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