SUMMARY AND KEY RESPONSIBILITY OF REGIONAL MANAGER

- Forecast & achievement of objectives

- volume sales : region, area, territory

- key focussed product sales : region, area, territory

- ensure growth as per objective of the division

- enhance productivity

- ensure successful launch of current product

- product promotion

- programme implementation

- core customer coverage by all medical representative and area manager

- utilization of inputs – suggest appropriate reduction or addition of specific product samples or inputs

- new product launch success

- stock allocation

- implementation of promotional strategies and inputs

- develop relationship with key customer and ensure effective service and satisfaction

- coordination with ZSM / HO

- handle doctor’s opinions/ queries/ objections

- key stockist management inventory and outstanding





- recommendation for the addition and deletion of stockist based on merits and demerits

- ensures to maintenance of ” NORMS AND STANDARD OF COMPANY POLICIES”

- Morale and discipline

- Recruitment, induction, training and development

- Regular joint work with : medical representative ( front line manager) minimum 2 days / MR/ MONTH and area sales manager ( first line manager)

- During field work assess their capabilities

- validate feedback which is collected by sales executive ( front line manager) and area sales manager

- identify the factors related to market, customer, competition, brand performance and contribution

- build strategies and work for improvement of all identified factors

📌 Regional Sales Manager (India)
🏢 La-med Healthcare
📍 India