Performance Marketing Specialist

Job Summary

We are hiring a Performance Marketing Specialist to drive revenue growth for D2C and e-commerce brands.

The role focuses on scaling paid campaigns, improving ROAS, optimizing funnels, and driving profitable growth across multiple digital platforms including Shopify, Amazon, Flipkart, and quick commerce apps.

This is a performance-first role where business growth is the core KPI.

Key Responsibilities

Paid Media Management

- Plan, execute, and optimize campaigns on Meta Ads and Google Ads
- Build full-funnel marketing strategies (TOF, MOF, BOF)
- Identify winning ads, audiences, and creatives and scale them
- Manage daily budgets and optimize for ROAS and CAC

E-commerce Growth

- Drive sales on Shopify, Amazon, and Flipkart
- Optimize listings, pricing, bundles, and offers
- Improve conversion rates and increase AOV
- Analyze product performance and scale best-sellers

Quick Commerce Platforms

- Manage visibility on Blinkit, Zepto, and Instamart
- Improve search ranking, offers, and product discoverability
- Align marketing campaigns with instant purchase behavior
- Coordinate with inventory and pricing teams

Creative & Funnel Optimization

- Work with design/content teams to create high-performing ad creatives
- Develop hooks, messaging angles, and campaign strategies
- Run A/B tests for ads, creatives, and audiences
- Suggest landing page improvements for better conversions

Data & Performance Tracking

- Monitor performance using Google Analytics and ad dashboards
- Track key metrics: ROAS, CAC, CPA, conversion rate, AOV
- Identify funnel drop-offs and optimize accordingly
- Share performance insights and actionable recommendations

Client Management

- Present reports and growth strategies to clients
- Take ownership of brand performance and revenue outcomes
- Make data-driven decisions and handle client communication





Requirements

- 2–5 years of experience in performance marketing
- Strong experience in D2C / e-commerce brands (mandatory)
- Experience with Meta Ads and Google Ads
- Robust analytical and problem-solving skills
- Ability to scale campaigns profitably
- Client-facing communication experience

Required Skills

- Media buying & budget scaling
- Retargeting & audience segmentation
- Funnel strategy (TOF–MOF–BOF)
- Conversion tracking (Pixel, events, attribution)
- Creative testing mindset

Why Join White Warbler?

You'll work on ambitious D2C and e-commerce brands, collaborate with a growth-focused team, and have the opportunity to make a direct impact on client revenue. If you're passionate about performance marketing and love solving growth challenges with data and creativity, we'd love to hear from you.

Apply Now: [email protected]

Contact: +91 99601 11589

#HiringNow #WeAreHiring #PerformanceMarketing #GrowthMarketing #PerformanceMarketer #DigitalMarketingJobs #MarketingJobs #MediaBuyer #PaidMedia #D2C #Ecommerce #Shopify #Amazon #Flipkart #QuickCommerce #MetaAds #GoogleAds #ROAS #CAC #CRO #LeadGeneration #PuneJobs #MarketingCareers

Pay: ₹25,000.00 - ₹60,000.00 per month

Application Question(s):

- Are you currently based in Pune and available to work from office in Camp, Pune?

- Do you have any experience with Quick Commerce platforms such as Blinkit, Zepto, or Instamart?

- Are you available to join immediately or within the next 7 days?

- What is your current CTC?

- What is your expected CTC?
- How many years of experience do you hold in performance marketing?

- Do you have hands-on experience working with D2C or e-commerce brands?

- Do you have hands-on experience managing e-commerce marketplaces such as Amazon, Flipkart, and Shopify?
- Do you have experience managing campaigns on Meta Ads and Google Ads?

Work Location: In person

📌 Performance Marketing Specialist (Pune)
🏢 White Warbler Communications
📍 Pune