Job Summary

We are seeking a energetic and result-oriented Area Sales Officer to drive sales growth and strengthen market presence in the assigned territory. The ideal candidate should have hands-on experience in General Trade, Channel Sales, Distribution Management, and Field Sales, with a strong ability to build distributor networks and maintain customer relationships.

Key Responsibilities

- Achieve primary and secondary sales targets for the assigned territory.
- Manage and develop distributor networks to ensure efficient product availability and market coverage.
- Appoint, train, and monitor distributors and retailers to drive business growth.
- Execute sales plans and promotional activities to increase product visibility and market share.
- Conduct regular market visits to identify business opportunities, monitor competitor activities, and gather market intelligence.
- Ensure effective route planning, beat management, and productivity of field sales operations.
- Build and maintain strong relationships with distributors, retailers, and key trade partners.
- Monitor stock availability, order fulfillment, collections, and inventory at distributor points.
- Ensure implementation of trade schemes, merchandising standards, and brand visibility initiatives.
- Prepare periodic sales reports, forecasts,



and market analysis for management review.
- Collaborate with cross-functional teams to ensure seamless execution of business objectives.
- Ensure compliance with company policies, sales processes, and operational guidelines.

Preferred Candidate Profile

- Bachelor's degree in any discipline; MBA in Sales/Marketing is preferred.
- 2–6 years of experience in General Trade, Channel Sales, Distribution Sales, or Field Sales, preferably in FMCG/Foods & Beverages/Consumer Goods.
- Strong understanding of distributor management, retail sales, and territory development.
- Excellent communication, negotiation, and relationship management skills.
- Proficient in MS Office and sales reporting tools.
- Willingness to travel extensively within the assigned territory.

Key Skills

General Trade | Channel Sales | Distribution Management | Field Sales | Territory Management | Primary & Secondary Sales | Distributor Development | Retail Sales | Merchandising | Market Development | Sales Planning | Relationship Management | Negotiation | Team Coordination

Pay: ₹30,000.00 - ₹33,000.00 per month

Benefits:

- Food provided
- Health insurance
- Leave encashment
- Life insurance
- Paid sick time
- Provident Fund

Work Location: In person

📌 Area Sales Officer (Dwarka)
🏢 KRBL
📍 Dwarka