We are looking for a results-driven Senior Digital Marketing Specialist who has hands-on expertise in Performance Marketing. The ideal candidate should have a proven track record of planning, executing, optimizing, and scaling digital marketing campaigns across multiple platforms while driving measurable business growth.

Experience- 3 to 6 years (Only in paid marketing)

Responsibilities

- Plan, launch, and optimize performance marketing campaigns across Google Ads (Search, Display, Performance Max, Shopping, YouTube) and Meta Ads (Facebook & Instagram)
- Manage additional paid channels like LinkedIn Ads to drive lead generation and eCommerce growth
- Conduct audience targeting, bidding strategies, and budget optimization
- Track and improve key performance metrics such as ROAS, CPL, CPA, CTR, and conversion rates
- Execute A/B testing for ad creatives, landing pages, and campaign strategies to enhance performance
- Set up and manage tracking tools including GA4, Google Tag Manager, Meta Pixel, and Conversion APIs
- Analyze campaign and user behavior data using tools like Google Analytics to derive actionable insights
- Collaborate with cross-functional teams and clients, present performance reports,



and mentor junior team members

Requirements

- 3–6 years of hands-on experience in Digital Marketing (paid advertising)
- Strong expertise in Google Ads
- Strong expertise in Meta Ads (Facebook & Instagram)
- Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
- Experience implementing conversion tracking and event tracking
- Excellent understanding of landing page optimization and conversion rate optimization (CRO)
- Robust analytical and problem-solving skills
- Excellent written and verbal communication skills
- Ability to independently manage multiple client accounts

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

- Flexible schedule
- Health insurance
- Paid sick time
- Provident Fund

Ability to commute/relocate:

- Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

- Are you serving a notice period, share the duration.
- Kindly share a tentative joining date.

Experience:

- Performance marketing: 3 years (Required)

Work Location: In person

📌 Senior Performance Marketing Specialist (India)
🏢 Qualhon Informatics Private
📍 India