As a member of the Lakme CTI team, key responsibilities will be:
+ Delivering CTI, and Claims support for Lakme across Renovation and innovation projects as well as helping to develop new communication and strategic plans.
+ Developing consumer understanding, evaluating products, substantiation and claims support strategies for projects as well as delivering consumer research plans.
+ Should have a broad category technical understanding of formulation, consumers and testing methodologies used to assess product performance.
Interpersonal and communication skills as well as project and time management.
+ Furthermore, creative mindset with ability to translate complex product information into simple consumer.
Background and Purpose of the Job:
+ To support Consumer Technical Insights and Claims work stream for Lakme by delivering outstanding communications for our innovation that are robustly supported in technical and consumer understanding.
+ To also develop and execute Strategic Understanding plans by interacting in a multi-disciplinary business environment.
Compelling Expectation
+ Drive the desire to look for consumer insight,
consumer appealing claims for the category, through brainstorming/workshops.
+ Capture and interpret consumer research data, sensory feedback, and claim substantiation evidence into robust dossiers.
+ Ensure consumer language alignment in all package copy, advertising briefs, and marketing materials.
+ Anticipate and mitigate consumer perception risks, regulatory challenges, and competitive threats.
+ Build strong networks with Brand, CMI, Clinical, and R&D; teams to embed consumer insights into innovation.
End to end lead for the internal panel management and upgradation.
Critical Functional Capabilities
+ Execute claim support testing plans and panel studies.
+ Competition mapping and claims understanding and generating claims.
+ Clinical management with CROs
Skills & Competencies
+ Solid knowledge in testing methods and experience in claims
+ Ability to leverage consumer data analytics for insights.
+ Excellent spoken English, presentation skills, and ability to collaborate with stakeholders.
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Job Category: Research & Development
Job Type: Full time
Industry: