SENIOR DIGITAL MARKETING ANALYST

Posting Start Date: 2/3/26

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.

Job Description:
**KEY RESPONSBILITIES:**

1.

Website & Digital Experience Ownership
• Own and manage DDN pages on TE.com, ensuring content clarity, navigation ease, and improved user experience.
• Lead Digital Experience Enhancement Programs for DDN, including strategic planning, execution and measurement.
• Identify and implement enhancements across customer journeys to improve engagement, path to product, and conversion.
• Partner with COE for overall TE.com enhancements
2.

Search & Findability
• Lead search optimization efforts (internal TE.com search + external SEO/GEO) to improve content discoverability and product visibility.
• Conduct keyword research, search insights analysis, and content optimization to increase targeted traffic.
• Partner with COE Search and Product Data teams to improve taxonomy, product data quality, and metadata.
3.

Digital Insights & Customer Journey Analytics
• Analyze digital behavior using Adobe/Google Analytics to identify friction points and recommend improvements.
• Develop insights dashboards and regular reporting on engagement, conversions, and TE.com performance.
• Drive data driven recommendations to influence content strategy, navigation design, and digital channel optimization.
4.

Cross Functional Digital CX Programs
• Partner with Product, Engineering, Sales and COE to align and execute digital experience improvement programs.
• Support ABM and campaign teams by ensuring landing pages, product pages, and navigational flows are optimized for target personas.
5.





Promotion & Engagement Support
• Support digital promotions, sample campaigns and pipeline generation programs through website/UI enhancements.
• Monitor TE.com performance regularly and proactively suggest tests or improvements (A/B testing, content structure, CTA updates).

**Qualifications**

• Bachelor’s degree or above in Digital, Marketing or related field.
• 8+ years of experience in digital experience/marketing (B2B preferred).
• Hands on experience with:
o Website CMS (AEM preferred)
o Analytics platforms (Adobe Analytics, Google Analytics)
o SEO/SEM tools (SEMrush, Google Ads, Search Console)
o UX research, customer journey mapping
o HTML code is a plus
• Robust analytical mindset with ability to translate insights into concrete actions.
• Excellent communication and collaboration skills with experience influencing cross functional stakeholders.
• Self driven, detail oriented, and comfortable working in a matrixed and fast-paced global organization.

**Job Locations:**

Doraisanipalya, J.P Nagar, 4th Phase, Bannerghatta Road
Bangalore, Karnātaka 560076
India

Posting City: Bangalore

Job Country: India

Travel Required: Less than 10%

Requisition ID: 146868

Workplace Type: Hybrid

External Careers Page: Sales & Marketing
TE Connectivity and its subsidiaries, affiliates, and operating units (collectively, the Company) is committed to providing a work environment that prohibits discrimination on the basis of age, color, disability, ethnicity, marital status, national origin, race, religion, gender, gender identity, sexual orientation, protected veteran status, disability or any other characteristics protected by applicable law or regulation.

Required Skill Profession

Other General

📌 SENIOR DIGITAL MARKETING ANALYST (Bengaluru)
🏢 TE Connectivity
📍 Bengaluru