Manager - Business AnalyticsThis position is responsible for building and implementing data driven performance marketing initiates
for the Ecommerce vertical of the business.
- Develop and execute data-driven performance marketing strategies to drive customer acquisition,retention, and revenue growth
- Drive, access and evaluate performance marketing campaigns on ecommerce marketplaces
- Assess current practices and enhance to improve efficiency
- Manage advertising budgets, bid strategies, and campaign targeting to maximize ROI and achieveperformance KPIs
- Measure ROI of online marketing campaigns
- Monitor budget distribution and performance of ad campaigns
- Establish recent data gathering and analysis techniques within the organization
- Drive data based decision making by providing actionable insights from customer behaviour and buyingpatterns and engagement across various touch points