Job Description – Head of Social & Content

Company: 1970 Shop

Location: Lawrence Road Industrial Area, Delhi

Work Mode: Work From Office

Experience: 8+ years

Work Schedule: 5 days a week

About the Company
1970 Shop is a fast-growing Indian retail sweet and snacks brand focused on nostalgic, homemade-style products with a robust emphasis on clean labelling, healthier alternatives, and authentic storytelling.
Our long-term vision is ambitious, to build a brand that achieves what traditional legacy brands accomplished over decades, but at a much faster pace.

Role Overview
The Head of Social & Content will own our organic social presence end-to-end. We’re not looking for a strategist — we want an operator who can take a brief, create high-performing content, and drive real growth. From idea to execution to reach, you’ll build a culturally relevant brand presence alongside the founders and team.

Key Responsibilities

- Own and lead the organic social media and content strategy across platforms such as Instagram, YouTube, Facebook, and emerging channels.
- Build and scale content formats including:

- Short-form videos

- Reels

- Long-form content

- Community-led narratives

- Influencer collaborations

- Translate briefs into high-quality, high-performing content — independently or through a team.

- Drive consistent growth in followers, engagement, reach, and community interaction through organic content.

- Implement and evolve the brand’s voice, tone, and storytelling approach across all touchpoints.

- Collaborate with influencers, creators, and cultural partners to amplify brand storytelling.

- Align social narratives with product launches and brand campaigns.





- Track content performance, platform trends, and audience insights to continuously optimize output.

- Build, mentor, and manage internal content and social media teams as the brand scales.

- Own the entire social media presence — from ideation to posting to driving measurable reach.

Desired Skills & Qualifications

- Ideally 8+ years of experience in social media, content, or digital brand building (however, quality of work and impact matter more than years alone).

- Demonstrated ability to translate a brand vision into impactful content and thoughtful experimentation.

- Open to candidates who have built and grown their own social media channels/pages organically.

- Proven experience in creating and scaling organic content for brands, influencers, or large digital platforms.

- Strong understanding of social media algorithms, content trends, and platform-specific best practices.

- Experience building brands with high organic engagement and cultural relevance.

- Ability to think strategically while remaining hands-on with content creation and execution.

- Strong creative judgment supported by data-driven decision-making.

- Excellent communication, leadership, and stakeholder management skills.

Why Join Us?
Be part of building a 1000 Cr consumer brand from the ground up
Opportunity to work closely with founders and leadership
Long-term wealth creation through ESOP participation
High ownership, high impact role in a fast-scaling organization

Company Details:-
Companies Website:- https://www.the1970shop.com
Instagram:- https://www.instagram.com/the1970shop/?hl=en
Youtube:- https://www.youtube.com/@the1970shop

📌 Head of Social & Content (India)
🏢 1970shop
📍 India