About the Role

We are looking for a results-driven Digital Marketing Expert to join our growing team. The ideal candidate should have hands-on experience in planning, executing, and optimizing end-to-end digital marketing strategies that drive brand awareness, website traffic, lead generation, and business growth.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies.
- Plan, create, manage, and optimize Google Ads, Meta (Facebook & Instagram) Ads, and other paid advertising campaigns.
- Perform keyword research and implement SEO best practices to improve search rankings.
- Execute On-Page SEO and Off-Page SEO activities, including technical SEO recommendations.
- Manage Social Media Marketing (SMM) campaigns across Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and other platforms.
- Handle Social Media Optimization (SMO) to improve engagement and brand presence.
- Create and manage content calendars for social media and digital campaigns.
- Monitor campaign performance, analyze KPIs, and prepare detailed performance reports.
- Optimize landing pages and website content for better conversions.
- Conduct competitor analysis and identify current digital marketing opportunities.
- Manage email marketing campaigns and marketing automation (preferred).
- Improve website traffic, organic rankings, lead quality, and ROI.
- Collaborate with designers, developers, and content writers to execute marketing campaigns.
- Stay updated with the latest digital marketing trends, Google algorithm updates, and platform changes.

Required Skills

- Strong knowledge of SEO (On-Page, Off-Page & Technical SEO)
- Experience with Google Ads (Search, Display, Performance Max, Shopping, YouTube)




- Experience with Meta Ads Manager (Facebook & Instagram)
- Knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM)
- Experience with Google Search Console
- Expertise in SMM and SMO
- Keyword research using tools such as SEMrush, Ahrefs, Ubersuggest, or similar
- Link building and outreach strategies
- Conversion Rate Optimization (CRO)
- Content marketing and basic copywriting skills
- Familiarity with WordPress and CMS platforms
- Understanding of HTML/CSS basics is an advantage
- Excellent analytical, communication, and reporting skills

Preferred Qualifications

- Bachelor's degree in Marketing, Business, IT, or a related field.
- 2–5+ years of experience in Digital Marketing.
- Google Ads, Google Analytics, or Meta Blueprint certifications are a plus.
- Experience working with IT companies, SaaS products, or service-based businesses is preferred.

What We're Looking For

- Creative thinker with strong analytical skills.
- Data-driven decision maker.
- Self-motivated and able to work independently.
- Excellent problem-solving abilities.
- Passion for learning new digital marketing trends and technologies.

What We Offer

- Competitive salary based on experience.
- Opportunity to work on diverse international projects.
- Professional growth and learning opportunities.
- Friendly and collaborative work environment.
- Performance-based incentives.
- Paid leaves and company holidays.

If you're passionate about driving online growth through SEO, paid advertising, and social media marketing, we'd love to hear from you!

Pay: From ₹25,000.00 per month

Benefits:

- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person

📌 Digital Marketing Expert (India)
🏢 iByte Infomatics
📍 India