Location : Anywhere in India
You will conceive the marketing plan for the online B2C vertical. This covers, for India and beyond:

- Define and co-develop the customer acquisition and retention roadmap
- Co-developing retention strategy and make timely interventions to keep the category in line with the identified vision
- Work closely with Analytics, Brand and Design teams to identify these levers and execute on them
- Own all specific performance and ROI driven marketing activities on the brand Strong understanding on demand generation, BTL marketing and marketing to customer base (recent and repeat).
- Email marketing, Marketing communications, Events, Merchandise, Marketing and sales collateral, Vendor management
- Online lead generation: Achieve lead targets via Search Engine Marketing, Display, Remarketing, Affiliates, Social media. Driving RoI on each of these.
- Maintaining and optimizing (SEO) the FLIP website, to generate high quality traffic.
- Create and manage the overall digital marketing strategy and execution. Target to achieve expected revenue growth in the segment over the period.
- Managing the organic growth for FLIPs social media platforms like Facebook, Twitter, LinkedIn, Blogs etc. in line with the annual online marketing plan.
- You will plan for both (indirect) revenues and direct expenses, for your vertical; and work to grow it, from a small base. As the business grows, so will your income,



responsibilities and team size.
- To create travel products based upon deep dive into consumer insights/needs based on various critical pointers like experience sought, average spending capacity, food and travel preferences etc.
- To create travel products based upon deep dive into consumer insights/needs based on various critical pointers like experience sought, average spending capacity, food and travel preferences etc.
- To manage costs through innovative contracting requiring a skill for negotiation and painting the larger picture.
- To manage Revenue by taking pricing decisions and utilizing forecasting tools.
- To build technology based tools to promote ease of selling among the sales channels.
- To create Marketing plan to promote destinations working in synch with Marketing.
- Cross functional interaction to drive destination agenda with multiple functions like Contracting, Marketing, Finance and Sales etc.
- To provide the sales team with the necessary expertise to enable them to sell the product.
- To manage the P&L; for the respective destinations.
- Team handling experience
- Increased Revenue
- Optimization of costs.
- Developing packages as per the current market requirements.
- Effective Marketing Plan
- Increased Sales of the packages.
- Effective Relationships with the Vendors.

Contact email id :[email protected]

📌 Digital Marketing Manager (India)
🏢 My Taxi India
📍 India