We are looking for a results-driven Growth Marketer to help us acquire real users for our dating app. This role is focused on execution, experimentation, and scaling — not just planning.
Key Responsibilities
- Drive user acquisition through:
- Instagram (Reels, content strategy, growth hacks)
- Paid Ads (Meta/Facebook/Instagram)
- Plan and execute viral content strategies
- Run and optimize ad campaigns (install campaigns preferred)
- Test different creatives, audiences, and funnels
- Work on influencer collaborations
- Track and improve key metrics:
- Cost per install (CPI)
- Conversion rates
- User retention basics
- Suggest and implement growth experiments
- Work closely with product team to improve onboarding & engagement