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Area Sales ManagerWe are looking for an experienced and result-driven Area Sales Manager to lead Area sales across the assigned territory. The role is responsible for driving business growth, strengthening distribution, leading a high-performing sales team, and ensuring excellent execution across retail markets.
The ideal candidate should have a robust background in FMCG, OTC, Consumer Healthcare, or Personal Care, along with proven experience in territory management and team leadership.

Key Responsibilities

Business & Sales Management

- Drive primary and secondary sales to achieve business objectives.
- Develop and execute territory business plans and sales strategies.
- Forecast monthly and quarterly sales and monitor business performance.
- Analyse market trends, competition, and identify growth opportunities.
- Resolve customer complaints and ensure superior customer service.
- Coordinate with Marketing, Supply Chain, Finance, HR, and other support functions to ensure seamless business operations.

Distribution & Infrastructure Management

- Develop and strengthen distributor networks across the territory.
- Ensure optimum stock availability and efficient inventory management.
- Monitor distributor performance, collections, and billing processes.
- Manage CFA operations to ensure smooth supply chain execution.





Team Leadership & Capability Building

- Lead, coach, mentor, and develop Territory Sales Officers (TSOs), Territory Sales Incharges (TSIs), and Sales Officers (SOs).
- Conduct regular joint field visits to improve selling effectiveness and market execution.
- Drive product detailing, merchandising, visibility, and promotional excellence.
- Support recruitment, onboarding, and capability development of sales team members.
- Ensure timely reporting and adherence to company processes.

Candidate Profile

Qualification

- Graduate (MBA/PGDBM preferred)

Experience

- 6–10 years of sales experience in FMCG, OTC, Consumer Healthcare, or Personal Care.
- Proven experience in managing distributors, retail channels, and field sales teams.
- Strong understanding of primary & secondary sales, distribution management, and territory planning.
- Experience in leading large sales teams and delivering business growth.

Key Skills

- Territory & Area Sales Management
- Distributor & Channel Management
- Business Planning & Sales Forecasting
- People Leadership & Team Development
- Retail Execution & Merchandising
- Negotiation & Influencing Skills
- Problem Solving & Decision Making
- Stakeholder Management
- Market Intelligence & Competitive Analysis
- Customer Relationship Management

📌 Area Sales Manager (India)
🏢 Piramal Pharma
📍 India