Digital Advertising

- Plan, execute, and optimize paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, and YouTube.
- Manage campaign budgets and ensure maximum Return on Ad Spend (ROAS).
- Conduct A/B testing for creatives, landing pages, and campaign strategies.

Lead Generation

- Generate quality franchise and customer leads through digital campaigns.
- Improve Cost Per Lead (CPL) and Conversion Rate.
- Coordinate with the Franchise Team for lead handover and tracking.

Campaign Optimization

- Monitor campaign performance daily.
- Optimize targeting, audience segmentation, bidding strategies, and creatives.
- Scale high-performing campaigns while reducing acquisition costs.

Analytics & Reporting

- Track KPIs using Google Analytics, Meta Business Suite, and Google Ads Manager.
- Prepare daily, weekly, and monthly performance reports.




- Analyze campaign performance and provide actionable recommendations.

SEO & Website

- Monitor website traffic and user behavior.
- Support SEO initiatives to improve organic rankings.
- Coordinate with developers for landing page improvements.

Social Media Performance

- Boost high-performing content.
- Increase reach, engagement, and conversions through paid promotions.
- Monitor audience insights and campaign effectiveness.

Collaboration

- Coordinate with the Graphic Design and Content teams.
- Work closely with Operations and Franchise teams to support business objectives.
- Ensure timely execution of marketing campaigns.

Pay: From ₹20,000.00 per month

Work Location: In person

📌 Performance Marketing Manager (Bareilly)
🏢 Adtek Print & Media Pvt
📍 Bareilly