Core leadership role who should be business oriented, engagement-focused leader and will own the business growth parameters in terms of activation and revenue of Online Stock Broking and wealth products. The candidate will also need to work cross-functionally to redefine customer experience and discover recent opportunities for hyper growth of the organization.
Key Responsibilities
Key Responsibilities
- Improving customer engagement – Active clients, Clients with AUM, Daily active/traded clients, ARPU and other business aspects.
- Monitoring, planning and chasing numbers
- Data Analysis and strategy building
- Content creation, designing and marketing
- Audit and optimize product analytics (Clevertap, MoEngage)
- Define key events, funnels, and lifecycle stages
- Identify drop-offs across onboarding, KYC, funding, and trading
- Design and execute lifecycle journeys for activation, retention, and reactivation
- Build inaction and drop-off recovery campaigns
- Set up trigger-based marketing automation and daily engagement flows
- Drive DAU growth through market, portfolio, and behaviour-based nudges
- Lead WhatsApp, Push, and Email orchestration with frequency control
- Monitor performance, run experiments, and optimize campaigns
- Share insights, dashboards, a 6nd recommendations with stakeholders
Qualifications
MBA from a premiere institute
- Min of 10 years of experience in Client engagement and revenue growth in stock broking industry
- Experience in running a pure online business model with minimal on-ground support
- Experience in managing sales-oriented teams.
📌 AVP Client Engagement (India)
🏢 Bigul
📍 India
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