We are looking for a highly motivated and data-driven Performance Marketing Executive with hands-on experience in managing paid advertising campaigns across Meta Ads and Google Ads platforms.
The ideal candidate should have strong analytical skills, campaign optimization expertise, and the ability to generate quality leads, traffic, and conversions through performance marketing strategies.

Experience CTCInterview Process

Written Test Face to Face Interview HR Round

Job LocationEducation

Performance Marketing Specialist

We are looking for a highly motivated and data-driven Performance Marketing Executive with hands-on experience in managing paid advertising campaigns across Meta Ads and Google Ads platforms.
The ideal candidate should have robust analytical skills, campaign optimization expertise, and the ability to generate quality leads, traffic, and conversions through performance marketing strategies.

Experience

3-5 Year

CTC

Best in the industry

Interview Process

Written Test, Face to Face Interview, HR Round

Job Location

Noida (Work From Office)

Education

MBA

Job Summary

We are looking for a motivated and data-driven Performance Marketing Executive to join our team. The ideal candidate should have solid hands-on experience managing paid advertising campaigns on Meta Ads and Google Ads,



with a strong ability to analyse performance data and make smart decisions that improve results.

Must Have Skills

Hands-on experience with Google Ads

- Search Ads
- Display Ads
- Performance Max
- Shopping Ads
- YouTube Ads

Hands-on experience with Meta Ads

- Facebook Ads
- Instagram Ads
- Lead Generation Campaigns
- Ecommerce Campaigns

Hands-on experience with

- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion Tracking Setup
- Pixel & Event Tracking
- Audience Creation & Remarketing
- Landing Page Optimization
- A/B Testing
- Campaign Budget Management
- KPI Monitoring (ROAS, CPA, CPL, CAC, CTR)

Good to Have

- Amazon Ads
- TikTok Ads
- LinkedIn Ads
- Shopify Marketing
- Ecommerce Marketing Experience
- SEO Fundamentals
- Marketing Automation Tools (HubSpot, Zoho, etc.)

Key Responsibilities

- Plan, launch and optimize Google Ads and Meta Ads campaigns.
- Manage lead generation and ecommerce advertising campaigns.
- Set up and maintain GA4, GTM, Pixels, and conversion tracking.
- Analyze campaign performance and improve ROAS.
- Conduct keyword research, audience research, and competitor analysis.
- Perform A/B testing of creatives, audiences, and landing pages.
- Prepare weekly and monthly performance reports.
- Coordinate with design and development teams for landing pages and creatives.
- Scale successful campaigns while maintaining target CPA and ROAS.

📌 Performance Marketing Specialist (India)
🏢 Webkul Software
📍 India