Key Responsibilities

Job role and responsibility

Ø Plan, create, publish, and manage Google Ads campaigns across Search, Display, Performance Max, YouTube, and Remarketing.

Ø Conduct in-depth keyword research and identify high-performing SEO and SEM keywords to improve campaign effectiveness.

Ø Develop compelling ad copies and coordinate with the content and design teams for high-converting creatives.

Ø Monitor campaign performance and continuously optimize keywords, bids, audiences, budgets, and ad creatives to maximize ROI.

Ø Analyze campaign performance using Google Ads, Google Analytics (GA4), Google Tag Manager (GTM), and Search Console.

ØPerform A/B testing on ads and landing pages to improve conversions and user engagement.

Ø Generate periodic performance reports with actionable insights and recommendations.

Ø Collaborate with the website development team to improve landing page performance, conversion rates, and user experience.

Ø Stay updated with Google's latest advertising policies, algorithm changes, and digital marketing trends.

Ø Manage advertising budgets effectively while achieving business and lead generation targets.

Required Skills & Qualifications

Ø 3–4 years of hands-on experience managing Google Ads campaigns.

Ø Robust understanding of Google Search, Display, Performance Max,



YouTube Ads, and Remarketing campaigns.

Ø Excellent knowledge of keyword research, SEO fundamentals, and search intent.

Ø Experience with Google Analytics (GA4), Google Tag Manager, Google Search Console, and conversion tracking.

Ø Strong analytical skills with the ability to interpret campaign data and optimize performance.

Ø Knowledge of bidding strategies, audience segmentation, Quality Score optimization, and conversion rate optimization.

Ø Excellent communication, analytical, and problem-solving skills.

Ø Ability to manage multiple campaigns simultaneously and meet deadlines.

Job Type: Full-time

Pay: ₹300,000.00 - ₹600,000.00 per year

Benefits:

- Health insurance
- Provident Fund

Application Question(s):

- are you an immediate joiner ?what's your Notice period ?current ctc ? are you okay with Mangalore location?

Education:

- Bachelor's (Required)

Experience:

- of Google Search, Display, Performance Max, YouTube Ads: 3 years (Required)
- Google Ads campaigns, Remarketing campaigns.: 4 years (Required)
- (GA4), Google Tag Manager, Google Search Console, : 4 years (Required)
- Google ad specialist: 3 years (Required)

Language:

- English (Required)

Work Location: In person

📌 Google Ads Specialist (India)
🏢 Novus automation
📍 India